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- Tasks: Lead and execute multi-channel marketing strategies for a top fitness equipment retailer.
- Company: Join a leading UK omni-channel fitness equipment retailer with a national presence.
- Benefits: Enjoy an attractive salary, performance bonuses, and a collaborative team environment.
- Why this job: Make a real impact in a growing business while working with globally recognised brands.
- Qualifications: Proven experience in senior marketing roles, strong B2C and B2B strategy understanding.
- Other info: Opportunity to manage exciting campaigns and events in the fitness industry.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Based at our East Midlands Head Office | Full-Time | Attractive Salary + Bonus
Are you a driven marketing leader ready to make a big impact? We’re looking for a Company Marketing Manager to take the lead on shaping and executing our multi-channel marketing strategy – across both consumer and commercial gym equipment sectors – for one of the UK’s leading fitness equipment retailers.
About Us
We’re a UK omni-channel home and commercial fitness equipment retailer, with a national footprint that includes 11 consumer showrooms across the UK, and a dedicated B2B commercial focused showroom at our Northampton Head Office – your future base. As the exclusive UK distributor for several globally recognised fitness brands, we also proudly develop a successful portfolio of OEM “in-house” products & brands, designed with performance, value for money and innovation in mind.
The Role
Reporting directly to our Managing Director, this high-impact “hands on” position plays a central role in driving growth across all sales channels – from bricks and mortar to B2B and online. You’ll collaborate closely with the Retail Operations Manager, Digital Manager, Commercial Sales Development Manager, and Product Development Manager to build out cohesive, effective campaigns and brand experiences.
Key Responsibilities
- Retail Marketing: Lead in-store marketing, POS strategy, and printed/digital brochure production across our nationwide showroom network.
- Brand & Product Launches: Develop launch plans and coordinate product photography and promotional campaigns for OEM and distributed brands.
- B2B Campaigns: Create tailored campaigns for commercial customers including corporate wellness, hospitality, and public-sector gyms.
- Social & Digital Support: Work closely with the Digital Manager to expand our social media presence and assist in driving online campaign performance for all sales channels.
- Advertising: Manage all traditional "off the page" advertising including print ads and physical promotions.
- Exhibitions, “Pop Up” Events: Project manage consumer, trade exhibitions and “pop up” events to ensure brand excellence and maximise lead generation.
Who We’re Looking For
You’re a creative thinker with solid commercial acumen. You’re as confident managing creative production as you are building strategic campaigns. You thrive in a collaborative environment, but you’re also capable of owning and delivering standalone marketing initiatives with precision and to tight deadlines.
You’ll Bring:
- Proven experience in a similar senior marketing role, ideally within retail or branded consumer products
- Strong understanding of both B2C and B2B marketing strategies
- Excellent project management and cross-functional coordination skills
- Creative flair with hands-on experience in POS, print, social media, and events
What We Offer
- An attractive salary and performance-based bonus scheme
- The opportunity to lead a key function in a growing business
- A collaborative team environment where your input shapes real outcomes
- Exposure to globally recognised fitness brands and a growing OEM brand portfolio
- A role that mixes strategic input with hands-on delivery
Ready to Apply?
If you're passionate about fitness, love the challenge of multi-channel marketing, and want to make a visible impact in a forward-thinking company, we want to hear from you. Apply now via LinkedIn or send your CV and cover letter to careers@fitness-superstore.co.uk.
Company Marketing Manager employer: Fitness Superstore
Contact Detail:
Fitness Superstore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Company Marketing Manager
✨Tip Number 1
Familiarise yourself with the fitness equipment industry and our brand portfolio. Understanding the products we offer and the market trends will help you speak confidently about how you can contribute to our marketing strategy.
✨Tip Number 2
Network with professionals in the fitness and marketing sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals that could help you stand out in your application.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive growth, as this will show us your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your creative flair by bringing examples of your previous work, such as marketing materials or campaign strategies. This will not only highlight your skills but also give us a glimpse of your unique approach to marketing.
We think you need these skills to ace Company Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in retail or branded consumer products. Emphasise your achievements in both B2C and B2B marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for fitness and marketing. Discuss how your skills align with the responsibilities of the Company Marketing Manager role and provide examples of successful campaigns you've led.
Showcase Your Creative Flair: Include specific examples of your creative work, such as POS materials, print ads, or social media campaigns. This will demonstrate your hands-on experience and ability to manage creative production.
Highlight Project Management Skills: Detail your project management experience, especially in coordinating cross-functional teams and managing timelines. This is crucial for a role that requires collaboration with various departments.
How to prepare for a job interview at Fitness Superstore
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they relate to both B2C and B2B marketing. This will demonstrate your hands-on experience and understanding of the role.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various managers, be ready to share examples of successful collaborations from your past. Discuss how you coordinated with different teams to achieve a common goal, showcasing your ability to thrive in a team environment.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving skills. Think of scenarios where you had to come up with innovative marketing solutions under tight deadlines, and be ready to explain your thought process and the outcomes.
✨Know the Brand and Its Market
Research the company and its position in the fitness equipment market. Understand their key products, target audience, and competitors. This knowledge will help you tailor your responses and show your genuine interest in contributing to their success.
