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- Tasks: Lead and execute Shopper Marketing plans while understanding shopper needs.
- Company: Join a dynamic team in the FMCG sector focused on innovative marketing strategies.
- Benefits: Enjoy a hybrid work model with flexible office days and competitive salary.
- Why this job: Be part of a collaborative culture that values creativity and growth opportunities.
- Qualifications: Degree in Marketing required; experience in Shopper Marketing or Account Management preferred.
- Other info: Further details available upon application.
The predicted salary is between 37000 - 46000 £ per year.
Contract – 1 year
Salary - £17.93 - £22.41
Hybrid – 2 days per week in office
Location – Bracknell
Your responsibilities in the role:
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Skills and Experience:
- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skills
- Commercial acumen
- Project management and prioritization skills
- Ability to prioritise
- Strong interpersonal and communication skills
Further information provided upon application.
Shopper Marketing Executive employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing, especially within the FMCG sector. Understanding current consumer behaviours and preferences will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in shopper marketing or account management. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed marketing plans or collaborated with cross-functional teams in the past. Highlighting your experience in project management will demonstrate your capability for this role.
✨Tip Number 4
Research the company’s brands and recent marketing campaigns thoroughly. Being able to articulate how you can contribute to their goals will show your genuine interest and understanding of their business.
We think you need these skills to ace Shopper Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Shopper or Consumer Marketing, especially within the FMCG B2C market. Use specific examples that demonstrate your analytical skills and project management experience.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of the shopper group and their needs. Mention how your background aligns with the responsibilities of the role, particularly in executing marketing plans and collaborating with key stakeholders.
Showcase Your Analytical Skills: Provide examples in your application that showcase your strong analytical aptitude. Discuss any previous experiences where you evaluated marketing performance or managed budgets to optimise strategies.
Highlight Communication Skills: Since excellent communication and influencing skills are crucial for this role, include instances where you've successfully built relationships with key personnel or influenced marketing strategies in your previous roles.
How to prepare for a job interview at Career Wallet
✨Know Your Shopper
Make sure to research and understand the specific shopper group you'll be targeting. Be prepared to discuss their needs, wants, and shopping habits, as this will show your potential employer that you can effectively cater to their audience.
✨Collaborate and Communicate
Highlight your experience in collaborating with various teams, such as Category Development Managers and Key Account Managers. Prepare examples of how you've successfully worked with others to seize growth opportunities in previous roles.
✨Demonstrate Analytical Skills
Since strong analytical aptitude is crucial for this role, come equipped with examples of how you've evaluated marketing performance and optimised strategies based on data. This will showcase your ability to manage budgets and assess financial viability.
✨Build Relationships
Emphasise your interpersonal skills by sharing experiences where you've built strong relationships with key marketing personnel. Discuss how understanding their go-to-market strategies helped align your marketing efforts for better results.
