Shopper Marketing Executive

Shopper Marketing Executive Contract – 1 year Salary – £17.93 – £22.41Hybrid – 2 days per week in office Location – Bracknell Your responsibilities in the roleLeading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.Collaborating with Category Development Managers, Key Account Managers, and AreaPortfolio & Trade Marketing Managers to seize growth opportunities.Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.Skills and ExperienceDegree in Marketing or higher from an accredited institutionExperience in Shopper or Consumer Marketing or Account Management within FMCG B2C MarketStrong analytical aptitudeExperience in project & stakeholder managementExcellent communication & influencing skillsCommercial acumenProject management and prioritization skillsAbility to prioritiseStrong interpersonal and communication skillsFurther information provided upon application