Retail Communications Manager
Retail Communications Manager

Retail Communications Manager

Sunderland Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage internal communications for retail teams, ensuring clarity and motivation.
  • Company: Join Hays Travel, a leading name in age-inclusive employment, dedicated to team welfare and growth.
  • Benefits: Enjoy a collaborative culture, training opportunities, team events, and travel discounts.
  • Why this job: Make a real impact in retail while working in a supportive and sociable environment.
  • Qualifications: Experience in internal communications or retail operations; strong writing and organisational skills required.
  • Other info: Opportunities for personal and professional development, plus fun team nights out!

The predicted salary is between 28800 - 43200 £ per year.

We are looking for a dynamic and highly organized Retail Communications Manager to lead and manage all internal communications to our retail teams. In this pivotal role, you will be responsible for creating, coordinating, and delivering clear, engaging, and timely communications on a daily and weekly basis to ensure our teams are well-informed, aligned, and motivated. You'll serve as the key link between the head office and stores, driving consistency, clarity, and connection across all levels of retail operations.

Key Responsibilities:

  • Lead all retail communications across the business, including daily updates, weekly newsletters, operational notices, and leadership messaging.
  • Plan and own the retail communications calendar, ensuring messaging is aligned with business priorities and trading needs.
  • Write, edit, and proofread high-quality communications that are clear, concise, and on-brand for store teams and field leadership.
  • Collaborate cross-functionally with key departments (e.g. Marketing, Commercial, HR, Operations) to gather relevant content and ensure timely distribution.
  • Manage internal communication tools/platforms (such as hub) and work to continuously improve their impact and usability.
  • Track and measure communication effectiveness through feedback loops, engagement metrics, and store-level insights.
  • Act as the voice of the retail team, championing clarity, context, and connection in all communications.
  • Support change management initiatives, ensuring clear messaging during times of transformation, launches, or organizational updates.

Requirements:

  • Proven experience in internal communications, retail operations, or similar communication-focused role (ideally within a multi-site retail environment).
  • Outstanding written and verbal communication skills, with a flair for turning complex information into clear, actionable messaging.
  • Strong planning and organizational abilities; capable of managing multiple priorities in a fast-paced environment.
  • Confident stakeholder manager and collaborator, able to influence and build relationships at all levels.
  • Comfortable using digital tools and platforms to disseminate and track communications.
  • Highly proactive and adaptable, with a keen understanding of retail environments and what store teams need to succeed.

Desirable Experience:

  • Experience in retail communications or internal comms for a distributed workforce.
  • Familiarity with communication tools like Microsoft Teams, SharePoint or retail-specific platforms.
  • Background in journalism, PR, marketing, or a related field is a plus.

What We Offer:

  • A chance to make a real impact on the front-line retail experience.
  • Collaborative and fast-paced team culture.
  • Opportunities for growth and development.

Our values:

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellent

What it's like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important. Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.

Retail Communications Manager employer: Hays Travel

Hays Travel is an exceptional employer that prioritises the well-being and development of its employees, offering a vibrant and collaborative work culture. As a Retail Communications Manager, you will have the opportunity to make a significant impact on the retail experience while enjoying numerous growth opportunities, team-building events, and the chance to travel abroad for educational trips. With a strong commitment to employee welfare and a supportive environment, Hays Travel ensures that every team member feels valued and motivated.
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Contact Detail:

Hays Travel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Retail Communications Manager

✨Tip Number 1

Familiarise yourself with the retail environment and the specific challenges faced by store teams. Understanding their needs will help you tailor your communication strategies effectively.

✨Tip Number 2

Network with professionals in internal communications and retail operations. Attend industry events or join relevant online forums to connect with others who can provide insights and potentially refer you to opportunities.

✨Tip Number 3

Showcase your experience with digital communication tools in your conversations. Being comfortable with platforms like Microsoft Teams or SharePoint is crucial, so highlight any relevant experience you have.

✨Tip Number 4

Prepare to discuss how you would measure the effectiveness of communications. Having a clear strategy for tracking engagement metrics and feedback will demonstrate your proactive approach to the role.

We think you need these skills to ace Retail Communications Manager

Internal Communications
Retail Operations Knowledge
Written Communication Skills
Verbal Communication Skills
Content Creation
Editing and Proofreading
Stakeholder Management
Cross-Functional Collaboration
Organisational Skills
Digital Communication Tools Proficiency
Change Management
Engagement Metrics Analysis
Proactivity
Adaptability

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Retail Communications Manager position. Tailor your application to highlight relevant experience in internal communications and retail operations.

Craft a Compelling CV: Your CV should clearly showcase your outstanding written and verbal communication skills. Include specific examples of how you've turned complex information into clear messaging, as well as any experience with digital tools and platforms.

Write a Strong Cover Letter: In your cover letter, express your passion for retail communications and your understanding of the retail environment. Highlight your planning and organisational abilities, and mention how you can contribute to the company's values and culture.

Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, and that your messaging is clear and concise. This reflects your attention to detail, which is crucial for the role.

How to prepare for a job interview at Hays Travel

✨Showcase Your Communication Skills

As a Retail Communications Manager, your ability to communicate clearly is crucial. Prepare examples of how you've effectively conveyed complex information in previous roles, and be ready to demonstrate your writing skills during the interview.

✨Understand the Retail Environment

Familiarise yourself with the retail landscape and the specific challenges faced by store teams. This knowledge will help you articulate how you can support them through effective communication strategies.

✨Highlight Your Organisational Abilities

This role requires strong planning and organisational skills. Be prepared to discuss how you manage multiple priorities and deadlines, perhaps by sharing a specific project where you successfully coordinated communications across various departments.

✨Demonstrate Stakeholder Management

You'll need to collaborate with various departments. Share experiences where you've built relationships and influenced stakeholders at different levels, showcasing your ability to work cross-functionally.

Retail Communications Manager
Hays Travel
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  • Retail Communications Manager

    Sunderland
    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-06-21

  • H

    Hays Travel

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