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- Tasks: Secure media placements and backlinks for diverse clients while crafting innovative PR campaigns.
- Company: Join a dynamic agency focused on Digital PR and SEO, driving impactful results for clients.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative team that values fresh ideas and offers exposure to the latest industry trends.
- Qualifications: Strong writing skills and a passion for Digital PR; agency experience is a plus but not required.
- Other info: Entry-level position with a salary range of £25,000 - £28,000 based on experience.
The predicted salary is between 25000 - 28000 £ per year.
Responsibilities:
- To secure links and media placements on websites for a variety of clients.
- Understand what stories and content press like to cover.
- Understand what gets talked about/linked to in the relevant industries.
- Understand why we build links and its impact on organic performance.
- Spot opportunities for new story hooks, be it a reactive press opportunity or a tweak to an existing campaign.
- Know what competitors are doing to gain media coverage/links.
- Assist with client strategies from an outreach perspective.
- Work to improve SEO performance and deliver regular high-quality backlinks by creating PR and outreach campaigns.
- Work with content and PR teams to brainstorm and craft creative and innovative campaigns for clients.
- Build relationships with journalists and the media in a range of industries.
- Review team members’ target media lists.
- Send out press releases and contact press with stories and content.
- Research and contact websites that can provide back-link/link reclamation opportunities.
- Gain exposure to the technical aspects of SEO to help develop your understanding of search engines.
- Keep strategists and department heads up-to-date on results and roadblocks.
- Complete and present monthly performance reports to show coverage and links achieved.
- Work on new business for the agency and contribute to pitches.
- Conduct audience, data and topic research.
- Perform thorough industry analysis and understanding of trends in Digital PR.
- Plan, roadmap and project manage your accounts from a Digital PR perspective.
About you:
- Strong writing abilities.
- Working knowledge of outreach and link acquisition for organic improvements.
- Experience with a variety of PR and SEO tools such as Moz, Majestic, Ahrefs, Response Source and Gorkana.
- Able to prioritise tasks based on deadlines and urgency.
- Good understanding of SEO best practices and how Digital PR plays a part in organic rankings.
- A passion for Digital PR, creative ideas and newsworthy content.
- Energetic, passionate and driven to succeed - these skills will be rewarded.
Experience:
- Strong written and communication skills.
- Agency experience preferred but not necessary.
Job Types: Full-time, Permanent
Salary: £25,000 - £28,000 per year, depending on experience.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
Digital PR Executive - Hybrid Working employer: TAL Agency
Contact Detail:
TAL Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Executive - Hybrid Working
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR and SEO. Follow industry blogs, podcasts, and social media accounts to stay updated on what stories are gaining traction and how competitors are securing media placements.
✨Tip Number 2
Network with professionals in the Digital PR space. Attend industry events, webinars, or local meetups to connect with journalists and other PR executives. Building these relationships can give you insights into what the media is looking for.
✨Tip Number 3
Develop a portfolio of your previous work or mock campaigns that showcase your creativity and understanding of link acquisition strategies. This will help demonstrate your skills and passion for Digital PR during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully secured media coverage or improved SEO performance in past roles. Highlighting your results will show potential employers that you can deliver tangible outcomes.
We think you need these skills to ace Digital PR Executive - Hybrid Working
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your writing abilities and any relevant experience in Digital PR or SEO. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Digital PR and provide examples of how you've successfully secured media placements or improved SEO performance in the past. Show enthusiasm for the company and the role.
Showcase Relevant Skills: Emphasise your familiarity with PR and SEO tools like Moz, Ahrefs, and Majestic. Mention any specific campaigns you've worked on that involved outreach and link acquisition, as this is crucial for the role.
Research the Company: Before applying, research the agency's recent campaigns and their approach to Digital PR. This will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at TAL Agency
✨Showcase Your Writing Skills
As a Digital PR Executive, strong writing abilities are crucial. Prepare samples of your previous work or create a mock press release to demonstrate your writing style and creativity during the interview.
✨Understand SEO and Digital PR
Familiarise yourself with SEO best practices and how Digital PR contributes to organic rankings. Be ready to discuss how you can leverage these skills to improve clients' online presence.
✨Research the Company and Its Clients
Before the interview, research the company and its clients thoroughly. Understand their recent campaigns and media coverage to show your genuine interest and ability to contribute to their success.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think of examples where you've identified opportunities for media coverage or crafted successful outreach strategies.
