Digital PR Executive - Hybrid Working

Responsibilities: To secure links and media placements on websites for a variety of clients Understand what stories and content press like to cover Understand what gets talked about/linked to in the relevant industries Understand why we build links and its impact on organic performance Spot opportunities for new story hooks, be it a reactive press opportunity or a tweak to an existing campaign Know what competitors are doing to gain media coverage/links Assist with client strategies from an outreach perspective Working to improve SEO performance and deliver regular high-quality backlinks by creating PR and outreach campaigns Work with content and PR teams to brainstorm and craft creative and innovative campaigns for clients Build relationships with journalists and the media in a range of industries Review team members’ target media lists Send out press releases and contact press with stories and content Research and contact websites that can provide back-link/link reclamation opportunities Gain exposure to the technical aspects of SEO to help develop your understanding of search engines Keep strategists and department heads up-to-date on results and roadblocks Complete and present monthly performance reports to show coverage and links achieved Work on new business for the agency and contribute to pitches Audience, data and topic research Thorough industry analysis and understanding of trends in Digital PR Planning, roadmapping and project managing your accounts from a Digital PR perspective About you: Strong writing abilities Working knowledge of outreach and link acquisition for organic improvements Experience with a variety of PR and SEO tools such as Moz, Majestic, Ahrefs, Response Source and Gorkana Able to prioritise tasks based on deadlines and urgency Good understanding of SEO best practices and how Digital PR plays a part in organic rankings A passion for Digital PR, creative ideas and newsworthy content Energetic, passionate and driven to succeed – these skills will be rewarded Experience: Strong written and communication skills Agency experience preferred but not necessary Job Types: Full-time, Permanent Salary: £25,000 – £28,000 per year, depending on experience Seniority level Entry level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services #J-18808-Ljbffr