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- Tasks: Lead product localisation for Denza in the UK, collaborating with teams across Europe and China.
- Company: Join a forward-thinking company focused on building a zero-emission future and reconnecting humanity with nature.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and a focus on sustainability.
- Why this job: Be part of a mission-driven team making a positive impact in the New Energy Vehicles sector.
- Qualifications: Bachelor's or Master's degree with 5+ years in product management; strong data analytics and communication skills required.
- Other info: Passion for sustainability and NEVs is essential; collaborative mindset is key.
The predicted salary is between 43200 - 72000 £ per year.
Main location: UK – London
About the Role: As Product Manager for the Denza Brand, you will spearhead the localization of our premium product portfolio in the UK market. Working closely with cross-functional teams across Europe and China, including product, sales, marketing, and R&D, you will provide strategic insights on market trends, regulatory changes, competitive landscape, and stakeholder expectations. You will also lead product localization initiatives to ensure successful market entry and deployment.
Key Responsibilities
- Lead product localization initiatives in the UK market by identifying market requirements and uncovering consumer insights to drive the development of market-aligned products.
- Orchestrate product requirements from diverse stakeholders, including user groups, dealers, and regulatory bodies, collaborating with cross-functional teams (R&D, Sales, Business Planning, and Marketing) to translate requirements into actionable product implementations aligned with our strategy.
- Design and execute local product campaigns, including test-drive events and customer clinics, to refine our value proposition and enhance brand awareness and product interest.
- Deliver comprehensive insights through consumer analysis and competitive benchmarking to inform product marketing strategies.
- Support local validation activities during the early (pre-) launch phases of new passenger car models in the UK, ensuring compliance with regulatory frameworks and business objectives.
Ideal Candidate Profile:
- Bachelor's or Master's degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or related field.
- Minimum 5 years experience in product management or related industry; project management expertise is advantageous.
- Superior data analytics capabilities with proven ability to extract and communicate critical insights.
- Exceptional communication skills with demonstrated ability to collaborate effectively across technical teams and disciplines.
- Methodical, data-driven approach to problem-solving.
- Strong prioritization and multitasking abilities in a dynamic environment.
- Collaborative team player demonstrating a customer-centric mindset and growth-oriented attitude.
- Genuine passion for New Energy Vehicles (NEVs) and sustainability.
- Comprehensive understanding of NEV technical pathways, performance metrics, design principles, and their impact on user experience.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.
Product Manager - Denza Brand (UK) employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Denza Brand (UK)
✨Tip Number 1
Familiarise yourself with the Denza brand and its product portfolio. Understanding their unique selling points and how they fit into the UK market will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the automotive and sustainable transition sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into current trends and challenges.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration. Be ready to share specific examples of how you've successfully worked with diverse teams to achieve product goals, as this is crucial for the role.
✨Tip Number 4
Stay updated on regulatory changes and market trends related to New Energy Vehicles (NEVs) in the UK. This knowledge will not only enhance your discussions but also demonstrate your commitment to the role and the company's mission.
We think you need these skills to ace Product Manager - Denza Brand (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly in the automotive or sustainable transition sectors. Emphasise any projects where you've led product localisation or collaborated with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for New Energy Vehicles and sustainability. Discuss how your skills align with the role's requirements, particularly your data analytics capabilities and experience in market analysis.
Showcase Your Communication Skills: Since exceptional communication is key for this role, consider including examples of how you've successfully collaborated with diverse teams or stakeholders in previous positions. This will demonstrate your ability to work effectively across disciplines.
Highlight Relevant Achievements: Include specific achievements that showcase your ability to drive product development and market entry. Use metrics where possible to quantify your impact, such as successful product launches or improvements in brand awareness.
How to prepare for a job interview at BYD Europe
✨Understand the Brand and Market
Before your interview, make sure you thoroughly research the Denza brand and its position in the UK market. Familiarise yourself with their product portfolio, recent news, and how they align with sustainability goals. This will show your genuine interest and help you articulate how you can contribute to their mission.
✨Highlight Cross-Functional Collaboration
Given the role's emphasis on working with various teams, prepare examples from your past experiences where you've successfully collaborated across departments. Be ready to discuss how you navigated different perspectives to achieve a common goal, especially in product management or related fields.
✨Showcase Data-Driven Insights
As the role requires superior data analytics capabilities, come prepared with specific instances where you've used data to drive product decisions. Discuss how you extracted insights from consumer analysis or competitive benchmarking and how those insights influenced your strategies.
✨Demonstrate Passion for NEVs
Express your enthusiasm for New Energy Vehicles and sustainability during the interview. Share any relevant experiences or projects that reflect your commitment to these areas. This passion will resonate with the company's purpose and mission, making you a more appealing candidate.
