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For Companies At a Glance
- Tasks: Manage key customer accounts, drive sales growth, and develop strong partnerships.
- Company: Avara Foods is a leading UK food business supplying chicken and turkey to major retailers.
- Benefits: Enjoy competitive salary, 33 days leave, private health cover, and remote work options.
- Why this job: Join a dynamic team focused on results and customer satisfaction in a supportive environment.
- Qualifications: 5+ years in account management, strong negotiation skills, and a customer-focused mindset required.
- Other info: Hybrid working with travel opportunities; be part of a company that values your contributions.
The predicted salary is between 48000 - 72000 £ per year.
Do you have a passion for delivering and supporting strong customer partnerships? Are you highly motivated and have a desire to deliver strong results? Looking for an exciting new career opportunity?
As an inclusive, forward-thinking business, we take pride in our approach to our customer partnerships across Avara Foods and are looking for a highly competent and motivated Senior National Account Manager to join our commercial team. The role is hybrid working, where you will predominantly be based from an Avara site, with the opportunity to work from home and on a regular basis require travel to our key Customer down South.
Purpose Of The Role
As a Senior National Account Manager, you will be responsible for overseeing and managing the sales activities with our largest customer (a UK based retailer). This role involves developing and maintaining strong relationships with this key account, driving sales growth, and ensuring the successful implementation of sales strategies. You will work closely with our Insights, Operations, Agriculture, Technical and NPD teams to achieve the company's revenue targets and expand the business with this key account.
Your key responsibilities as a Senior National Account Manager will include:
- Account Management: Build and maintain strong relationships. Understand customer needs and provide tailored solutions to drive customer satisfaction. Serve as the main point of contact, ensuring prompt resolution of issues and queries across multiple categories. Ensure consistent communication and engagement with customer to foster long-term partnerships. Manage the customer/supplier portal with up-to-date product information, pricing and promotional deals.
- Sales Strategy Development: Develop and implement sales strategies that align with both company goals and objectives as well as key customer strategic plans. Manage the product mix to maximise efficiency and profitability whilst working with the customer to drive market share. Identify new business opportunities and areas for growth with the customer. Collaborate with internal and external Insight/Operations/NPD/Technical/Agriculture/Finance teams to ensure alignment on customer strategy, needs and expectation. Monitor sales performance and adjust strategies as necessary to meet targets.
- Revenue Growth: Drive revenue growth by meeting or exceeding sales quotas and targets for assigned account. Negotiate pricing, volumes, promotional plans etc., to deliver revenue and profit objectives together with competitive positioning in the market. Analyse sales data and market trends to identify opportunities for upselling opportunities. Attend product submissions alongside NPD & Insight to support with how new product ranges can support and drive market share growth.
- Sales Reporting & Analysis: Prepare and deliver regular sales reports and performance analysis to senior management. Track key performance indicators (KPIs), analyse sales performance and respond to risks and opportunities. Lead both internal and external weekly meetings with key stakeholders to review supply performance, potential challenges/risks, future planning and key KPIs. Support with S&OP forecasting process based on current performance, product range changes, promotions and insight led forecasts. Provide actionable insights based on data to improve sales strategies and account management.
- Market Research & Competitive Intelligence: Stay informed on industry trends, competitor activities, and market conditions to identify new opportunities or potential threats. Gather market intelligence to refine sales tactics and ensure a competitive edge in the market.
What We Are Looking For
- 5+ years of experience in account management or national sales roles.
- Proven track record of achieving or exceeding sales targets in an own-label environment.
- Strong negotiation and communication skills.
- Ability to analyse data and derive actionable insights.
- Willingness to travel as required.
- Leadership and team collaboration.
- Customer-focused mindset.
- Strategic thinking and problem-solving.
- Excellent presentation and communication skills.
- Self-motivated with a drive for results.
What’s in it for you?
As a Senior National Account Manager, you will enjoy a secure, supportive and progressive working environment, where your contribution and achievements will be recognised and rewarded.
Benefits
We offer comprehensive training as well as continuous development as you build your career with us. You can also look forward to benefits that amongst other things include the following:
- Competitive salary + Salary Sacrifice Car Allowance
- 33 days annual leave (inclusive of bank holidays)
- Private Health Cover for Self + Partner or /child
- Matched pension contribution up to 6%
- Staff shop / staff sales at hugely discounted prices
- Salaried Advance Finance
- Access to our Employee Benefit Scheme, which includes unlimited remote GP appointments and unlimited mental health sessions, physiotherapy sessions, medical second opinion consultation, and other discounts and perks, such as savings & discounts on weekly costs.
Who are we, and what do we do?
Avara Foods is one of the UK’s leading food businesses, supplying chicken and turkey to the country’s major supermarkets and well-known restaurants. We own and manage our entire supply chain, from farms to factory and all the way to the customer door - meaning we have careers that cover a whole range of functions. We have major processing sites across England and Wales, and an agricultural network of over 350 farms, spanning from North Yorkshire to the South Coast and Wales.
If you’re ready to work in a dynamic environment alongside talented people who take pride in delivering great results, apply today! We are committed to being an equal opportunities employer.
Senior National Account Manager employer: Avara Foods
Contact Detail:
Avara Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Network with professionals in the food industry, especially those who have experience in account management or sales roles. Attend industry events or webinars to connect with potential colleagues and learn more about Avara Foods' culture and values.
✨Tip Number 2
Research Avara Foods thoroughly, including their products, market position, and recent news. Understanding their business model and customer partnerships will help you tailor your approach during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven sales growth and managed key accounts in your previous roles. Highlight your negotiation skills and ability to analyse data, as these are crucial for the Senior National Account Manager position.
✨Tip Number 4
Familiarise yourself with the latest trends in the food industry, particularly regarding consumer preferences and competitive strategies. Being knowledgeable about market conditions will allow you to engage in insightful discussions during the interview process.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and sales roles. Emphasise achievements that demonstrate your ability to meet or exceed sales targets, particularly in an own-label environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer partnerships and your strategic thinking skills. Mention specific examples of how you've successfully managed key accounts and driven revenue growth in previous roles.
Highlight Key Skills: In your application, clearly outline your strong negotiation and communication skills. Provide examples of how you've used data analysis to derive actionable insights and improve sales strategies.
Showcase Your Industry Knowledge: Demonstrate your understanding of industry trends and market conditions in your application. Mention any relevant market research you've conducted and how it has informed your sales tactics in the past.
How to prepare for a job interview at Avara Foods
✨Research Avara Foods
Before the interview, take some time to learn about Avara Foods, their products, and their market position. Understanding their business model and recent developments will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Scenario-Based Questions
As a Senior National Account Manager, you'll likely face scenario-based questions that assess your problem-solving and negotiation skills. Prepare examples from your past experiences where you've successfully managed accounts, resolved conflicts, or driven sales growth.
✨Showcase Your Data Analysis Skills
Since the role involves analysing sales data and market trends, be ready to discuss how you've used data to inform your strategies in previous roles. Highlight specific tools or methods you've employed to derive actionable insights.
✨Demonstrate Strong Communication Skills
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've maintained relationships with clients and collaborated with internal teams to achieve common goals.
