Senior Creative Designer (Paid Media Specialist)

Location: Remote UK

We’re looking for a strategic and hands-on Senior Creative Designer / Paid Media Specialist to lead on digital ad creative across Twinkl’s performance marketing campaigns. You’ll combine strong visual design and messaging skills with performance insight and platform expertise to deliver standout creative work that drives real results. Working closely with our Performance Marketing, Creative, and Brand teams, you’ll own the development and rollout of scroll-stopping creative across paid channels.

From concept to execution, you’ll lead the charge in building impactful, scalable creative systems that are optimised through ongoing testing and refinement. As a senior member of the team, you’ll also guide and mentor a group of junior designers, helping elevate their skills, strengthen creative thinking, and maintain high standards across every campaign.

This role is ideal for someone with experience in digital and social ad creative, either in-house or agency, who’s confident with short-form messaging, fast-paced iteration, and balancing performance with brand.

As a Senior Creative Designer / Paid Media Specialist, you will:

• Create impactful digital ad creative across multiple formats (static, motion, carousel, video).
• Translate campaign objectives and insights into high-performing visual ideas.
• Guide and mentor a group of junior designers, helping elevate their skills, strengthen creative thinking, and maintain high standards.
• Optimise creative for specific audiences and platforms across global markets.
• Bring bold ideas to the table and push the creative standard higher across channels.

You’ll Work With:

• Head of Creative
• Head of Performance Marketing
• Brand & Creative Agency Director

To Succeed in the Role, You Will:

• Be confident using Adobe Creative Suite & Figma, with strong skills in both still and motion design - comfortable creating static ads, storyboards, animated assets and short-form video using tools like Photoshop, Illustrator, After Effects and Premiere Pro (or similar).
• Understand how to create thumb-stopping visuals and messaging that resonate quickly and clearly with target audiences.
• Be confident designing for key platforms like Meta, TikTok, Google and YouTube, with a solid grasp of their formats, trends and best practices.
• Know how to design for conversion - and be comfortable using performance insights to iterate and improve creative output.
• Thrive in fast-paced, iterative workflows with rapid ideation, ongoing feedback and tight turnarounds.
• While this isn’t a copywriting role, you should have a strong grasp of how to craft or refine short, impactful copy that works seamlessly with visual design to drive engagement and performance across digital channels.
• Be proactive, organised and confident leading your own projects, from concept to final delivery.

Bonus If You Have:

• Experience in paid media strategy or close collaboration with media buyers.
• Experience in A/B testing or CRO-focused creative.
• Motion graphics and video editing skills.
• Familiarity with automation tools or dynamic creative systems.
• Worked across global markets and know how to localise creative effectively.

Who This Is Perfect For

This is the perfect opportunity for a Senior Digital Designer or Ad Creative Specialist who thrives on performance focused, high-impact work. If you’re excited by creating scroll-stopping ads that convert, and want to do it in a mission-driven, global brand environment, then this role is for you.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave