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For Companies At a Glance
- Tasks: Lead category reports and deliver insights to drive growth in a dynamic drinks company.
- Company: Join a rapidly growing FMCG drinks company making waves in the industry.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, healthcare, and career development opportunities.
- Why this job: Shape category growth while working in a creative and collaborative environment.
- Qualifications: Experience in Category Management or Shopper Insights, strong analytical skills, and excellent communication.
- Other info: Opportunity to work with key market data sources and influence strategic decisions.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a Category Insight Analyst to join a dynamic and rapidly growing drinks company. This newly created role offers the chance to shape category growth and drive actionable insights across the business.
Key Responsibilities:
- Lead and own the delivery of key category reports and processes for both on and off-trade channels
- Identify and manage third-party insight partners to maximise ROI
- Monitor market trends, customer performance, and competitor activity to inform decision-making
- Support sales and marketing teams with key insights to drive growth
- Conduct quantitative and qualitative projects to identify brand, shopper, and consumer insights
- Contribute to category strategy development and identify long-term commercial opportunities
The Ideal Candidate:
We are seeking a driven professional with a passion for category development and insight. You should have:
- Experience in Category Management, Shopper Insights, or a related function. This could be with another FMCG business or working for an Insight Agency.
- Strong analytical skills with proficiency in MS Excel and PowerPoint
- Familiarity with key market data sources (e.g., CGA, Circana, Nielsen, Kantar)
- Excellent communication and presentation skills
- A creative mindset with the ability to translate data into actionable insights
- Strong stakeholder management skills and the ability to work cross-functionally
Location: London - Hybrid working
Package: Dependant on Experience + Bonus + Benefits
Competitive salary with performance-based bonus, pension scheme, healthcare benefits, and excellent career development opportunities within a leading company in the alcohol industry.
Category Insight Analyst - FMCG Drinks employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insight Analyst - FMCG Drinks
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG drinks sector. Understanding current market dynamics and consumer preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for category development.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who work in insights or category management. Attend industry events or join relevant online forums to build connections that could provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your analytical skills, particularly in MS Excel and PowerPoint. Being able to showcase your proficiency in these tools during discussions can set you apart, as they are crucial for delivering key category reports and insights.
✨Tip Number 4
Prepare to discuss how you've previously translated data into actionable insights. Think of specific examples where your analysis led to tangible results, as this will highlight your ability to contribute to category strategy development effectively.
We think you need these skills to ace Category Insight Analyst - FMCG Drinks
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Category Management or Shopper Insights. Use specific examples that demonstrate your analytical skills and familiarity with market data sources like CGA or Nielsen.
Craft a Compelling Cover Letter: In your cover letter, express your passion for category development and insights. Mention how your previous experiences align with the responsibilities of the role and how you can contribute to the company's growth.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, consider including a section in your application that outlines your proficiency in tools like MS Excel and PowerPoint. Provide examples of how you've used these tools to derive insights in past roles.
Highlight Communication Skills: Given the importance of communication and presentation skills in this position, include instances where you've successfully communicated insights to stakeholders or contributed to cross-functional projects. This will demonstrate your ability to work collaboratively.
How to prepare for a job interview at Allexo Search
✨Showcase Your Analytical Skills
As a Category Insight Analyst, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data analysis in previous roles, particularly with tools like MS Excel and PowerPoint. Highlight any experience you have with market data sources such as CGA or Nielsen.
✨Demonstrate Your Understanding of FMCG
Make sure to research the FMCG drinks sector thoroughly. Understand current market trends, key players, and consumer behaviour. This knowledge will help you answer questions confidently and show your passion for the industry.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about how you would approach category growth or handle insights from third-party partners. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Highlight Your Communication Skills
Since the role involves supporting sales and marketing teams, effective communication is key. Prepare to discuss how you've successfully communicated insights to stakeholders in the past. Use examples that demonstrate your ability to present complex data in an understandable way.
