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- Tasks: Drive tourism growth for Hong Kong by optimising trade marketing strategies and managing stakeholder relationships.
- Company: Join the Hong Kong Tourism Board, a vibrant team promoting an iconic global destination.
- Benefits: Enjoy a dynamic work environment in London with opportunities for travel and professional development.
- Why this job: Be part of a mission to showcase Hong Kong's unique charm while enhancing your marketing skills.
- Qualifications: Degree holder with 10 years' experience in travel trade; knowledge of UK travel industry is essential.
- Other info: Willingness to travel and work flexible hours is required; no relocation assistance provided.
The predicted salary is between 43200 - 72000 £ per year.
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Areas (UK, Spain, Italy and Benelux), aiming to increase visitor arrivals to Hong Kong and strengthen the destination's image to drive demand.
- Seek out sources of business to ensure that tourism revenue is increased in Hong Kong.
- Coordinate training for the travel trade by giving product presentations and training sessions to increase tour operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.
- Manage stakeholder engagement and relationships across all relevant markets.
- Secure distribution of new tour product in line with agreed targets, expanding distribution.
- Gather market intelligence and report on industry trends and activities.
- Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.
- Work closely with tour operators to ensure that Hong Kong remains an integral part of their marketing programmes.
- Initiate and secure partner airlines and hotels for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips.
- Represent HKTB at third party trade events including, but not limited to WTM, ITB & PATA events where appropriate.
- Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.
- Undertake other additional duties as advised by the Director, Europe.
WHO ARE WE LOOKING FOR?
- A degree holder, with 10 years' relevant experience preferably in a travel trade facing role.
- Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage.
- Prior knowledge of Hong Kong a distinct advantage.
- Good presentation skills.
- Excellent organisational skills including event management and a can-do attitude.
- Analytical and reporting skills.
- Good budget management skills.
- Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint.
- Ability to work under own initiative without supervision.
- Willingness to travel and to work evenings and weekends if required.
LOCATION
The position is located in our London Office. We do not offer moving allowances from other cities.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your cover letter and resume with present and expected salary by clicking 'Apply'. We are looking forward to hearing from you.
We are an equal opportunities employer.
Senior Manager, Trade Marketing (London Office) employer: Hong Kong Tourism Board
Contact Detail:
Hong Kong Tourism Board Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Trade Marketing (London Office)
✨Tip Number 1
Network with professionals in the travel industry, especially those who have experience with Hong Kong or similar markets. Attend industry events and engage with potential colleagues to learn more about the role and the company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in the UK and European travel markets. Understanding current consumer preferences and market dynamics will help you demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed stakeholder relationships in previous roles. Highlight your experience in coordinating training sessions or marketing campaigns that align with the job requirements.
✨Tip Number 4
Showcase your presentation skills by creating a mock presentation about promoting Hong Kong as a travel destination. This will not only demonstrate your abilities but also your enthusiasm for the role.
We think you need these skills to ace Senior Manager, Trade Marketing (London Office)
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Senior Manager, Trade Marketing position. Highlight your relevant experience in the travel industry and how it aligns with the goals of the Hong Kong Tourism Board.
Showcase Relevant Experience: In your CV, emphasise your 10 years of relevant experience, particularly in travel trade roles. Include specific examples of how you've successfully increased tourism revenue or managed stakeholder relationships.
Demonstrate Knowledge of the Market: Mention your understanding of the UK travel industry landscape and any insights you have about European markets. This will show that you are well-prepared for the role and can contribute effectively.
Highlight Soft Skills: Don't forget to include your excellent presentation and organisational skills in both your cover letter and CV. These are crucial for managing training sessions and events as outlined in the job description.
How to prepare for a job interview at Hong Kong Tourism Board
✨Research Hong Kong's Tourism Landscape
Before the interview, make sure to familiarise yourself with Hong Kong's current tourism trends and challenges. Understanding the market dynamics will help you demonstrate your knowledge and passion for the role.
✨Showcase Your Presentation Skills
Since the role involves training travel trade professionals, be prepared to discuss your presentation experience. You might even consider preparing a short mock presentation to showcase your skills during the interview.
✨Highlight Stakeholder Management Experience
The position requires managing relationships with various stakeholders. Be ready to share specific examples of how you've successfully engaged with partners or clients in previous roles.
✨Demonstrate Analytical Skills
As the role involves gathering market intelligence, be prepared to discuss how you've used data to inform decisions in past positions. Bring examples of reports or analyses you've conducted that led to successful outcomes.
