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- Tasks: Lead content creation and strategy across various channels to enhance brand visibility.
- Company: Join Qargo, a dynamic tech start-up revolutionising logistics with innovative solutions.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant office in London.
- Why this job: Be part of a mission-driven team making logistics more efficient and sustainable.
- Qualifications: 4+ years in B2B content roles, strong SEO knowledge, and video editing skills required.
- Other info: Collaborate with a passionate team and grow your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Qargo is an innovative tech start-up with teams based out of London and Ghent (Belgium). We’re on a mission to transform the logistics sector by making it more efficient, profitable, and sustainable. We are building the most user-friendly and intuitive Transport Management System (TMS) on the market that automates administrative processes and optimises planning. To help us achieve our ambitious growth plans, we are expanding our Marketing team and are seeking a talented Content Lead to join us in our London office.
In this role you’ll:
- Define, drive, and deliver our content calendar across key channels.
- Create high-quality, SEO-driven content, including lead magnets, blogs, landing pages, and ebooks.
- Interview customers and craft compelling case studies and success stories.
- Help the Head of Marketing develop content that supports new product feature launches.
- Create content that supports our priority integration and commercial partnerships.
- Collaborate with the marketing team to support content creation for events, webinars, and sales initiatives.
- Fuel our social media strategy with engaging, shareable content.
- Create content that serves repeatable programs (paid search, paid LinkedIn).
- Maintain and evolve our brand tone of voice across all communications.
- Create short videos - such as product explainers, customer interviews, and social shorts - using tools like VEED, Canva, or Synthesia.
- Stay informed of customer and market knowledge to keep our content impactful and relevant.
- Work with our Head of Marketing to refine and elevate Qargo’s brand.
Your profile:
- You have 4+ years experience in B2B content roles, preferably in startup/scale up environments.
- Strategic thinking combined with hands-on execution capabilities.
- Strong understanding of SEO principles, content creation and content distribution.
- Have experience with both short and long form content.
- Video creation and editing skills.
- You’re tool savvy! We work with WordPress, HubSpot, VEED, Canva, Synthesia to name a few tools, someone who has either worked with these or can pick up new tools easily!
We offer:
- Attractive and competitive salary package.
- A diverse role filled with plenty of variety, responsibility, ownership, and significant impact.
- The opportunity to grow with us and make your ambitions come true.
- A flexible work environment with the chance to work from home.
- A modern office in the heart of London, near Covent Garden.
- A great team atmosphere!
Content Lead employer: Qargo
Contact Detail:
Qargo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Familiarise yourself with Qargo's mission and values. Understanding their focus on transforming the logistics sector will help you tailor your conversations and demonstrate how your content strategies can align with their goals.
✨Tip Number 2
Showcase your SEO expertise by preparing examples of past content that successfully drove traffic and engagement. Be ready to discuss specific metrics and outcomes during your interactions with the team.
✨Tip Number 3
Highlight your experience with video content creation. Since the role involves creating short videos, be prepared to share your portfolio or examples of videos you've produced using tools like VEED or Canva.
✨Tip Number 4
Network with current or former employees of Qargo on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B content roles, especially in startup environments. Emphasise your strategic thinking and hands-on execution capabilities, as these are key for the Content Lead position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for transforming the logistics sector and how your skills align with Qargo's mission. Mention specific examples of your previous work that demonstrate your ability to create high-quality, SEO-driven content.
Showcase Your Content Skills: Include links to your portfolio or samples of your work that showcase both short and long-form content, as well as any video creation projects. This will help demonstrate your versatility and tool-savviness.
Research Qargo: Familiarise yourself with Qargo’s brand and current content strategy. Understanding their tone of voice and recent initiatives will allow you to tailor your application and show how you can contribute to their marketing efforts.
How to prepare for a job interview at Qargo
✨Showcase Your Content Strategy Skills
Be prepared to discuss your approach to developing a content calendar. Highlight any past experiences where you successfully defined and executed a content strategy, especially in a B2B context.
✨Demonstrate SEO Knowledge
Since the role requires creating SEO-driven content, brush up on your SEO principles. Be ready to explain how you've implemented SEO strategies in your previous roles and the impact it had on content performance.
✨Bring Examples of Your Work
Have a portfolio ready that showcases a variety of content types you've created, including blogs, case studies, and videos. This will help demonstrate your versatility and creativity in content creation.
✨Familiarise Yourself with Tools
As the job mentions specific tools like WordPress, HubSpot, and Canva, make sure you're familiar with them. If you have experience with similar tools, be ready to discuss how quickly you can adapt to new software.
