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- Tasks: Own and optimise email, CRM & customer lifecycle strategies to boost engagement.
- Company: Join Learning People, a leader in career-focused training transforming lives through education.
- Benefits: Enjoy remote work options, competitive leave, health cash plans, and employee discounts.
- Why this job: Be part of a dynamic team making a real impact in people's careers.
- Qualifications: 3+ years in CRM management and email marketing; strong analytical and communication skills required.
- Other info: Birthday off and regular massages at work to keep you refreshed!
The predicted salary is between 34000 - 40000 £ per year.
Salary: £34,000 - £40,000
Location: 4 days per week in Hove Office
About Us: At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.
About the Role: We’re looking for an experienced Customer Lifecycle Marketing Specialist to own and optimise our email, CRM & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly support lead generation, conversion, and customer success. You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance.
Key Responsibilities:
- Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
- Develop, optimise, and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement.
- Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rates.
- Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
- Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences.
- Implement new technologies and best practices to improve email performance, deliverability, and open rates.
- Use data and insights to continuously optimise campaign performance and customer journey mapping.
- Ensure compliance with GDPR and data privacy regulations.
- Collaborate with the wider marketing team to support integrated campaign strategies.
About You:
- 3+ years of proven experience in CRM management and email marketing, with a strong focus on customer journeys and sales enablement.
- Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign) and marketing automation platforms.
- Expertise in contact strategy optimisation and experience improving lead pick-up rates.
- Strong knowledge of email marketing best practices, deliverability, and personalisation techniques.
- Experience in selecting and implementing tech tools to enhance email performance and customer engagement.
- Solid understanding of customer lifecycle management and behaviour-driven communications.
- Data-driven mindset with strong analytical skills and the ability to translate insights into action.
- Exceptional communication and collaboration skills — with a proven track record of working closely with cross-functional teams, particularly Sales.
- Passionate about delivering exceptional customer experiences through digital channels.
Bonus Points For:
- Experience working in international teams or across different regions.
- Background in the education or training sector.
- HTML/CSS skills for email design and troubleshooting.
- Familiarity with A/B testing and CRM-integrated reporting.
Why Join Us?
- Be part of a collaborative and supportive team that cares about your development.
- Access ongoing training and professional development opportunities.
- Work closely with experienced marketing professionals.
- Competitive annual leave entitlements — plus your Birthday off!
- Health Cash Plan — claim back towards essential healthcare services.
- Access to our benefits platform — discounts on retail, gym memberships, travel, and more.
- Student discount card for employees — with huge savings locally and nationally.
- Regular massages at work to help you unwind and recharge.
- Opportunity to make a positive impact — helping individuals achieve their career goals through education.
Customer Lifecycle Marketing Specialist employer: The Learning People Ltd
Contact Detail:
The Learning People Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle Marketing Specialist
✨Tip Number 1
Familiarise yourself with the CRM systems mentioned in the job description, such as HubSpot or Salesforce. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to mastering the tools they'll expect you to use.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in customer lifecycle marketing. Engaging with them on platforms like LinkedIn can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Stay updated on the latest trends in email marketing and customer engagement strategies. Being able to discuss recent developments or share innovative ideas during interviews can demonstrate your passion for the field and your proactive approach to learning.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised email campaigns or improved customer engagement in previous roles. Having concrete metrics or success stories ready will help you illustrate your capabilities and align your experience with the responsibilities outlined in the job description.
We think you need these skills to ace Customer Lifecycle Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and email marketing. Use specific examples that demonstrate your ability to optimise customer journeys and drive engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer lifecycle marketing. Mention how your skills align with the role's responsibilities, particularly in managing CRM platforms and executing targeted email campaigns.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements related to campaign performance and customer engagement. Highlight any improvements in open rates, click-throughs, or lead pick-up rates you've achieved in previous roles.
Demonstrate Collaboration Skills: Emphasise your experience working with cross-functional teams, especially Sales. Provide examples of how you've collaborated to align marketing strategies with sales objectives and enhance customer experiences.
How to prepare for a job interview at The Learning People Ltd
✨Know Your CRM Systems
Make sure you’re well-versed in the CRM systems mentioned in the job description, like HubSpot or Salesforce. Be prepared to discuss your hands-on experience with these platforms and how you've used them to optimise customer journeys.
✨Showcase Your Email Marketing Skills
Prepare examples of successful email marketing campaigns you've executed. Highlight your understanding of best practices, personalisation techniques, and how you’ve improved metrics like open rates and click-throughs.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you use data to inform your strategies. Discuss specific instances where insights led to actionable changes in your campaigns or customer engagement tactics.
✨Emphasise Collaboration with Sales Teams
Since this role involves working closely with sales teams, prepare to share experiences where you’ve successfully aligned marketing initiatives with sales objectives. Highlight your communication skills and ability to build strong relationships across departments.
