Director, Digital & Growth

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We have been at the forefront of sports technology and science since 2006. Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing. We work with over 4,600 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics. Our solutions include wearable technology, video analytics, and athlete monitoring solutions.

As the Director of Global Digital & Growth Marketing, you will play a critical leadership role in driving the digital strategy, growth initiatives, and performance marketing efforts for Catapult, a high-growth-focused SaaS company. You will be responsible for scaling our global digital presence, optimizing the customer acquisition funnel, and driving measurable growth through innovative strategies. This role requires a balance of creative and analytical skills, strong leadership capabilities, and a deep understanding of the SaaS tech landscape.

WHAT YOU’LL DO

• Digital Marketing Strategy: Develop and execute a comprehensive global digital marketing strategy that aligns with business goals and drives revenue growth. Oversee all digital channels, including website, SEO, SEM, paid media, email marketing, social media, content marketing, and automation.
• Growth Marketing: Own and scale the global growth marketing strategy to increase customer acquisition, conversion, and retention. Lead and optimize demand generation efforts through digital channels, ensuring a strong pipeline of high-quality leads.
• Data-Driven Decision Making: Define key KPIs and metrics to track marketing performance, measuring the success of campaigns and continuously optimizing them for better outcomes.
• Global Campaign Management: Lead the strategy and execution of global campaigns, adapting messaging and approach to different regions to ensure relevance and impact.
• Leadership and Team Development: Lead, mentor, and grow a high-performing global digital marketing team, fostering a culture of innovation, accountability, and excellence.
• Brand Positioning and Digital Presence: Ensure consistent brand messaging and positioning across all digital touchpoints.
• Martech and Innovation: Evaluate, implement, and manage the company’s marketing technology stack to support automation, personalization, and efficiency.

WHAT YOU’LL NEED

• 8+ years of experience in digital marketing and growth roles within a SaaS B2B environment, with at least 4 years in a leadership capacity.
• Proven track record of driving growth through data-driven digital marketing strategies and growth experiments.
• Extensive experience with demand generation, lead nurturing, account-based marketing (ABM), SEO/SEM, and paid media.
• Strong knowledge of growth marketing tactics, including funnel optimization, conversion rate optimization (CRO), and customer lifecycle marketing.
• Experience managing a global team with a deep understanding of regional nuances in digital marketing strategies.
• Excellent proficiency in data analysis and performance tracking, with experience in tools like Google Analytics, HubSpot, Marketo, or equivalent CRM and marketing automation platforms.
• Expertise in marketing technologies and a proven ability to build a scalable, automated growth engine.
• Strong project management skills with the ability to handle multiple complex projects in a fast-paced environment.
• Strong leadership and team-building capabilities, with a passion for fostering creativity and collaboration across teams.
• Excellent communication and presentation skills to convey complex digital strategies to senior stakeholders.

WHY CATAPULT?

We have amazing people. We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers. Our workforce spans more than 20 countries, and you will have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability. We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance Catapult. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.