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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to drive traffic and maximise ROI.
- Company: Join a progressive leader in the industry known for innovative solutions and exceptional service.
- Benefits: Enjoy hybrid working, 30 days annual leave, and team outings.
- Why this job: Be part of a dynamic team reshaping the industry with your strategic insights.
- Qualifications: Proven PPC experience, Google Ads Certified, and strong analytical skills required.
- Other info: Must be based in Glasgow or nearby; car preferred for location access.
The predicted salary is between 44000 - 66000 £ per year.
Paid Media Manager in Glasgow, offering a salary of up to £55,000. Our client, a leader within their industry, is renowned for being progressive, forward-thinking, and disruptive in their market. With decades of experience, they combine their expertise with innovative solutions to deliver top-tier service to their customers. This organization is recognized for exceptional service delivery and has rapidly expanded across the UK and internationally. As they continue their global growth journey, it’s an exciting time to join their team and play a part in reshaping their industry landscape as you’ll lead their paid media strategy and take them into new markets.
The Role:
This role is for an experienced and strategic PPC Manager on behalf of our client, to join their marketing team and take a key role in developing and scaling the paid media strategy alongside the leadership team. This position will be instrumental in driving traffic, generating leads, and maximizing ROI. The successful PPC Manager will bring extensive expertise in Google Ads, Microsoft Ads, and other paid platforms, with a history of executing high-impact campaigns on both local and global levels.
Responsibilities:
- Lead and develop PPC strategy: Oversee and drive the performance of the PPC function, ensuring alignment with broader business objectives.
- Campaign management: Create, manage, and optimize campaigns across Google Ads and Microsoft Ads platforms, focusing on targeted traffic and conversions.
- Keyword research & ad copywriting: Craft and refine compelling ad content and identify high-value keywords to enhance campaign effectiveness.
- Data analysis: Monitor and analyze campaign performance through platforms such as Google Analytics, implementing data-driven adjustments to improve ROI and maintain CPA targets.
- Cross-functional collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing goals and business growth objectives.
- Industry trend awareness: Stay current with the latest industry trends, particularly in Google and Microsoft PPC advertising, to maintain a competitive edge.
Requirements:
- PPC expertise: Proven experience in a senior PPC role, managing and optimizing campaigns across platforms like Google Ads and Microsoft Ads.
- Strategic leadership: Demonstrated ability to take ownership of paid media, shaping and executing growth-driven strategies aligned with business goals.
- Platform proficiency: Strong working knowledge of advanced features, audience targeting, and bidding strategies across Google and Microsoft Ads.
- Analytical capability: Deep experience in interpreting data to drive actionable insights; proficient with Google Analytics.
- Communication and teamwork: Ability to present data-driven insights and strategies effectively to all levels of the organization, working cross-functionally to align efforts.
- Certification and tools: Google Ads Certified, and experience with tools like SEMrush for keyword research and competitive analysis. Experience with Salesforce integration for lead tracking is preferred.
Benefits:
- Competitive salary
- Hybrid working opportunities (by arrangement)
- 30 Days Annual Leave with Christmas Closedown
- Company pension plan
- Life assurance coverage
- Free onsite parking
- Team outings and events
- Daily breakfast provision
Equal Opportunities:
Our client values diversity and inclusion, enhancing our team's effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.
Please Note: All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions. A car would be beneficial due to location.
How to Apply: Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email – brian@macrecruit.co.uk
PPC Manager employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on Google and Microsoft Ads. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the PPC field, particularly those who have experience in similar roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategic approach and the results achieved. Being able to articulate your successes will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive decisions in previous roles. Highlighting your ability to interpret data effectively will resonate well with the hiring team.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PPC Manager position. Tailor your application to highlight your relevant experience in managing Google Ads and Microsoft Ads campaigns.
Craft a Compelling CV: Your CV should clearly showcase your PPC expertise, including specific campaigns you've managed, results achieved, and any certifications like Google Ads Certification. Use metrics to demonstrate your impact on ROI and lead generation.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your strategic leadership skills and how you can contribute to their paid media strategy. Mention your familiarity with industry trends and tools like SEMrush.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a PPC Manager role.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you optimised for better performance. This will demonstrate your hands-on experience and understanding of the platforms.
✨Demonstrate Analytical Skills
Since data analysis is crucial for this role, come equipped with examples of how you've used analytics tools like Google Analytics to drive campaign decisions. Discuss any metrics you tracked and how they influenced your strategy.
✨Stay Current with Industry Trends
Research the latest trends in PPC advertising, especially related to Google and Microsoft Ads. Being able to discuss recent changes or innovations in the industry will show your passion and commitment to staying ahead in the field.
✨Prepare for Cross-Functional Collaboration
Think about how you've worked with other teams in the past. Be ready to share examples of successful collaborations and how you aligned paid media efforts with broader marketing goals. This will highlight your teamwork and communication skills.
