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- Tasks: Enhance conversion rates through analytics and A/B testing at Manchester Airport.
- Company: CAVU creates seamless travel experiences for passengers and partners worldwide.
- Benefits: Enjoy 25 days holiday, flexible work options, gym access, and a bonus scheme.
- Why this job: Join a high-growth team and influence e-commerce strategies while advancing your career.
- Qualifications: Experience in e-commerce, strong analytical skills, and knowledge of GA4 required.
- Other info: CAVU values diversity and encourages all applicants to apply.
The predicted salary is between 36000 - 60000 £ per year.
This Website Analyst role reports to our CRO manager and is responsible for enhancing our conversion rate optimisation strategy across our distribution business. The role will work to set up and maintain conversion funnel reporting using GA and Full Story, as well as reporting on A/B and MVT tests in order to offer actionable recommendations.
This role offers the opportunity to lead the implementation and best practice adoption of GA4, influence business decisions through insightful website analytics, and improve conversion rates, customer engagement, and reduce bounce rates across devices. You will work closely with the eCommerce & Marketing, Product and Tech, and Data and Digital Analytics teams.
This is an opportunity to influence CAVU's e-commerce strategy and work in a high-growth, ambitious team, with opportunity for career progression.
About CAVU: For airports, for partners, for people. We are CAVU. Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. Our name is taken from the aviation, meteorology term, Ceiling and Visibility Unlimited, which designates the perfect flying condition. More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.
About You:
- Previous experience in an e-commerce business
- Strong analytical skills, awareness of key technologies and tools used for Data analysis
- In depth knowledge of GA, UA & GA4 (and GA4 migration)
- Proven track record of delivering initiatives within a CRO team
- Deep understanding and experience of key elements that impact conversion e.g. customer journey management, website personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
- Very good stakeholder management and communication skills
- Good at building business relationships internally and externally with partners and suppliers
- Driven and excited to be part of a newly formed CRO team, with the opportunity to influence the strategy and output of the team
- Advanced Google Analytics UA and GA4 experience
- Commercially focused
- Shows a systematic, disciplined and analytical approach to problem solving
The Perks:
- 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme up to 7.5%
- 2 Weeks Work From Anywhere
- MediCash Programme
- On Site Gym
- A Host of Flexible Benefits & Discounts
ED&I at CAVU: We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you're reading this and perhaps don't tick every skill then please still make yourself known to CAVU. We'd love to hear from you. We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Are you ready to reach new heights? Please apply via the link.
CRO Website Analyst employer: Mag
Contact Detail:
Mag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Website Analyst
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Analytics 4 (GA4). Since this role requires a deep understanding of GA4, showcasing your knowledge during discussions can set you apart from other candidates.
✨Tip Number 2
Prepare to discuss specific examples of how you've improved conversion rates or customer engagement in previous roles. Having concrete data and results to share will demonstrate your analytical skills and practical experience.
✨Tip Number 3
Network with professionals in the e-commerce and CRO fields. Engaging with industry peers can provide insights into best practices and trends, which you can reference in your conversations with the hiring team.
✨Tip Number 4
Be ready to discuss your approach to stakeholder management. This role involves collaboration across various teams, so highlighting your communication skills and ability to build relationships will be crucial.
We think you need these skills to ace CRO Website Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Website Analyst. Familiarise yourself with conversion rate optimisation strategies, GA4, and A/B testing methodologies to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in e-commerce and any specific projects where you've successfully implemented CRO strategies or used Google Analytics. Use quantifiable results to demonstrate your impact.
Showcase Analytical Skills: Since this role requires strong analytical skills, provide examples of how you've used data analysis tools in past roles. Mention any experience with GA, UA, or GA4 migration, and how it has influenced business decisions.
Tailor Your Application: Customise your CV and cover letter for CAVU by reflecting their values and mission. Mention your enthusiasm for working in a high-growth team and how you can contribute to enhancing their e-commerce strategy.
How to prepare for a job interview at Mag
✨Know Your Analytics Tools
Make sure you're well-versed in Google Analytics, especially GA4. Be prepared to discuss your experience with these tools and how you've used them to drive conversion rate optimisation in previous roles.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed data to make actionable recommendations. Highlight any specific A/B tests or multi-variable tests you've conducted and the outcomes they produced.
✨Understand the Customer Journey
Demonstrate your knowledge of customer journey management and how it impacts conversion rates. Be ready to discuss strategies you've implemented to enhance user experience and reduce bounce rates.
✨Communicate Effectively
Since stakeholder management is key, practice articulating your ideas clearly. Think about how you can build relationships with different teams and how you've successfully collaborated in the past.
