Digital Marketing Specialist - UK & Ireland

WHY TCL?

Our Company:

TCL was ranked one of Forbes' World’s Best Employers in 2022.

Founded in 1981, TCL Electronics (HKSE 01070) is a global leader in consumer electronics with over 130,000 employees across 160+ countries. We are proud to be the Global No. 1 brand in Mini LED TVs, Google TVs, and Ultra-Large Screen TVs.

TCL is distinguished by its vertical integration model—producing LED TVs from start to finish—and is recognized as one of the fastest-growing high-tech brands worldwide.

Our brand ethos, “Inspire Greatness,” fuels our drive for innovation and excellence in everything we do.

The Opportunity:

Join our growing Digital Marketing Team as a Digital Marketing Specialist. This hybrid role requires regular attendance at our Slough office.

As a Digital Marketing Specialist, you will play a vital role in managing digital consumer touchpoints and supporting broader digital marketing initiatives. You will work both hands-on within digital content platforms and collaboratively with agency partners to deliver a best-in-class digital journey for our consumers. You will also support website optimisation, retail enablement, and product visibility to enhance user experience and drive sales performance.

Key Responsibilities:

Retailer Asset Pack Creation

• Localise digital and product assets provided by China HQ and EU teams.
• Collaborate with internal design teams to produce structured retailer product asset packs for new launches and campaigns.
• Ensure brand consistency across digital platforms and retail channels.

Syndicated Rich Content

• Coordinate the creation and timely deployment of rich product content for new launches.
• Liaise with HQ and EU teams to ensure compliance with brand and legal guidelines.

Consumer Product Reviews

• Manage third-party consumer review platforms.
• Oversee catalogue maintenance and coordinate review campaigns for new product launches.

Website Management

• Maintain and update UK & Ireland websites, ensuring accurate and timely content updates.
• Manage the “Where to Buy” functionality, ensuring accuracy and enhancing customer experience.
• Collaborate with internal stakeholders and third-party vendors to implement updates and UX improvements.

Search Engine Optimization (SEO)

• Lead the local SEO strategy in partnership with HQ and digital agencies.
• Identify and implement opportunities to improve organic search visibility.
• Track performance metrics and ensure alignment with global SEO frameworks.