Global Media Planner

Crossmedia is the global media independent, committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on creating innovative connections between brands and people regardless of channel or budget, in an honest way. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us, which is why we invest in each colleague’s professional & personal wellbeing and growth.

The Global Media Planner leans into Crossmedia’s strategic media plan development and is responsible for speaking to the holistic plan narrative, including tactical details and campaign performance. They utilise their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan and support the activation of cross-channel global campaigns.

A successful Planner is resourceful, organised, and energetic throughout the planning process. A strong communicator, they are comfortable in a fast-paced industry and handling multiple projects. Aside from their primary account responsibilities, Planners also play an active role within the agency, participating in new business pitches and projects as well as gaining visibility through clubs and organisations within the agency.

Right to Work: Applicants must have the right to work in the UK. We are unable to offer visa sponsorship for this position.

• Reliable, ethical & operates in the best interest of XM & clients.
• The Planner maintains and grows a foundational knowledge of media buying/planning for both online and offline media channels.
• Collaborates with Investment, Redbox (analytics), and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendations.
• Manages weekly status calls and serves as the main point of contact with clients, interfacing with internal agency teams.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them.
• Maintains collaborative, productive working relationships across implementation teams, partner agencies, and media partners.
• Builds relationships with local partner agencies for accounts where local media is required.
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy.
• Effectively pulls together and manages project timelines.
• Builds a full understanding of all media math terms and calculations, with the ability to speak beyond the brilliant basics.
• Represents Crossmedia globally through building connections with our Worknet of local agencies, creating a seamless experience for clients.
• Adapts to different types of clients and industries, with a constant willingness to learn.
• Understands the nuances of global media and cultural differences.
• Articulates a strong understanding of quantitative media strategy elements in support of the full narrative from Manager and AD.
• Maintains good rapport with clients via email, phone and 1:1 client conversations.
• Focuses on a quality XM product, adhering to XM’s high standards.
• Develops holistic, strategic and tactical media plans and respective documents in partnership with Supervisor and Directors; presents findings to key stakeholders.
• Responsible for the majority of the presentation setup of the tactical plan.
• RFP pan-regional publishers and ensures accurate market splits depending on needs.
• In charge of local trade partnerships (buying + implementation).
• Can speak to all elements of the Tactical plan at any time.
• Assists in interrogating each Investment team channel plan to ensure strategic and audience pull-through.
• Understands the process of budget allocation and can develop plans to deliver on requirements.
• Encourages thinking outside of the box, including “limitless pursuit” ideas free from the restrictions of brief parameters.
• Manages direct digital campaigns, including reporting and troubleshooting.
• Participates in training to enhance their professional growth.
• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
• Provides a genuine, valuable experience for our clients.
• Displays a high level of personal dedication and motivation.
• Positively contributes to XM culture.
• Assists in the recruitment/retention of XM talent.
• Troubleshoots team issues and concerns.
• Shares teamwork internally and is able to identify work that delivers industry awards.

REQUIREMENTS:

• 1-2 years of agency media planning experience working across channels (Online and Offline channels).
• Strong project and campaign management skills.
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognise and support the diversity and physical, emotional, and professional well-being of our people.

• Flexibility to work in a hybrid manner with in-office and work from home options.
• Open/Flexible PTO with US & UK specific policies.
• Sponsored healthcare options and agency-wide physical & mental health support.
• 401k with company match (USA), and generous Pension (UK).
• Paid sabbatical at significant milestone anniversaries.
• Generous paid parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy.
• Cell phone/tech reimbursement.
• Student Loan payment plan [US].
• Tuition reimbursement.
• Learning & Development and training programs.

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.