Senior Marketing Manager

Job DescriptionCompany: EducateURole: Senior Marketing ManagerSalary: £60k Per AnnumFull time: On-site, Monday to Friday, 9am-5pm, Permanent contractLocation: London, Canary WharfJob Overview:We are looking for a data-driven and creative Senior Marketing Manager to join our fast-growing Ed-Tech company. The ideal candidate will lead marketing initiatives to increase brand awareness, generate qualified leads, and drive user acquisition across B2C and B2B segments. This role requires a strong understanding of the education technology landscape, user personas (students, parents, educators, institutions), and modern marketing channels.Key Responsibilities:Strategy & Planning:Develop and execute integrated marketing strategies across digital, social, content, email, and offline channels.Identify market trends, customer needs, and competitive landscape to refine messaging and positioning.Lead Generation & Campaigns:Plan and manage lead-generation campaigns across Google Ads, Facebook, LinkedIn, etc.Monitor funnel metrics (CPL, CAC, ROI) and optimize campaigns for perfor…