Chief Marketing Officer

Accrington Full-Time 43200 - 72000 £ / year (est.) Home office possible

Job Description

Are You Looking for an Exciting, Rewarding Opportunity With a Company That Truly Wants You to Fulfil Your Potential?

"Believing there is opportunity is the first step in seeing those opportunities."

Fit4Life Academy has already made waves in the fitness education space—licensing independent gym owners across the UK to deliver fully accredited Level 3 Fitness Diplomas from within their own facilities. We’ve built the systems, the automation, the branding, and the reach.

Now, we’re taking the next leap.

We’re building a truly innovative, category-defining wellness app with global reach.

We are now looking for a strategic, creative, and execution-driven CMO to lead brand, growth, and retention—owning the entire marketing ecosystem from launch through scale.

About the Role

This is a founding-level opportunity. You’ll work directly with the Director to define and implement a brand-led go-to-market strategy, sharpen user personas, and lead paid, organic, and referral growth from Day 1.

Key Responsibilities:

Build and execute the full go-to-market launch
Own messaging, funnel structure, and content strategy
Oversee paid social, referral, influencer, and UGC campaigns
Collaborate on app onboarding flows and UX to boost conversion and LTV
Set up retention, CRM, and re-engagement strategies
Work cross-functionally with product and design teams
Build and lead a lean, high-performing marketing team

Who You Are:

A senior-level marketer or performance-focused CMO with experience scaling consumer apps
Deeply brand-driven but with tactical knowledge of paid growth, content, and virality
Passionate about health, wellness, and building something that matters
Comfortable in early-stage chaos and confident taking ownership
Based in Europe or India (remote-first is fine)

Equity & Compensation

Founding role with 3% equity
Monthly payment (negotiable depending on experience/scope)
Remote-first with flexible hours
Full pitch deck, brand strategy notes, and prototype walkthrough shared post-NDA

"Confidence is important because it is a positive energy. Emitting it to others will result in others emitting it back to you."

We’re building something meaningful—designed to improve lives, build momentum, and redefine wellness through world-class UX and human-first brand design.

If you’re a visionary and executor who wants to build a globally loved brand from the ground up—apply now.

Please include your portfolio, LinkedIn, and any relevant case studies or growth results with your application.

Look forward to speaking with you,

Luke – Director

Fit4Life Academy

Job Type: Full-time, Founding Role (Equity-Based)

Work Location: Remote

Equity Offered: 3% Founder-Level Shares + Monthly Project Payment

Chief Marketing Officer employer: Fit4Life Academy

Fit4Life Academy is an exceptional employer that champions personal and professional growth, offering a unique opportunity to shape the future of wellness through innovative marketing strategies. With a remote-first culture that promotes flexibility and work-life balance, employees are empowered to take ownership and drive impactful change in a dynamic environment. As a founding member, you will not only receive equity in a groundbreaking venture but also be part of a passionate team dedicated to improving lives through health and wellness.