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For Companies At a Glance
- Tasks: Lead multi-channel marketing campaigns and drive growth for our innovative AI platform.
- Company: Join SEQUESTO, a cutting-edge AI-first RFP Response Platform trusted by global enterprises.
- Benefits: Enjoy a remote-first culture, competitive pay, and access to top-notch tools and mentorship.
- Why this job: Be part of a fast-growing team shaping the future of response automation with your creativity and data skills.
- Qualifications: 5-8 years in growth marketing at a B2B SaaS company; strong SEO and SEA skills required.
- Other info: Apply with your resume and a brief cover letter or video to kickstart your journey with us.
The predicted salary is between 36000 - 60000 £ per year.
SEQUESTO is the leading AI-first RFP Response Platform trusted by global enterprises. Our mission is simple but bold: empower organisations to win more tenders, faster —by making complex RFX responses radically efficient and smarter through AI. Now, as we scale across Europe and North America, we’re expanding our Marketing team with a results-driven, creative, and strategic Growth Marketing Manager with a builder mentality, not afraid to roll up their sleeves.
Role Overview
You’ll play a pivotal role in further building the SEQUESTO growth engine from the ground up—owning multi-channel campaign execution, shaping how we show up in the market, and driving quality pipeline generation for Sales. This is a builder role for someone who loves data but knows that standout content and crisp positioning win over team members and decision makers. You’ll operate across the full funnel—bringing together SEO, SEA, paid media, content marketing, and ABM with experimentation, operational excellence, and strong commercial acumen.
Key Responsibilities
- Own the end-to-end demand generation — from lead acquisition to conversion and expansion.
- Identify new revenue growth opportunities via audience insights, competitive intelligence, and performance data.
- Act as a strategic counterpart to Sales, Product Marketing, and the CMO to align GTM plans.
- Execute high-performing campaigns across SEO, SEA (Google Ads), LinkedIn, email, ABM, and retargeting.
- Own and grow our LinkedIn presence, including ghostwriting for leadership and running paid campaigns.
- Collaborate with product marketing to shape persona-led campaigns and create high-converting landing pages.
- Craft compelling content in multiple formats (written, video, interactive) that drives awareness and educates buyers.
- Identify and activate next-gen content distribution opportunities —including strategies to get SEQUESTO content referenced in large language models (e.g., ChatGPT, Perplexity, Claude)—to establish thought leadership and expand our influence in procurement, compliance, and AI-driven response automation.
- Build and manage reporting dashboards to track MQLs, pipeline contribution, CAC, and ROI.
- Run A/B tests, landing page experiments, and funnel analysis to improve conversion rates.
- Develop insights that inform spend decisions, campaign pivots, and future roadmap.
- Stay ahead of trends in SEO, AI-powered content tools, RFP software, and growth marketing best practices.
- Deeply understand customer segments and use that knowledge to refine ICP, messaging, and campaign targeting.
- Contribute to Sequesto’s strategic positioning as a premium alternative to both legacy and AI-native RFP tools.
What You Bring
- 5–8 years of experience in growth marketing or demand generation at a B2B SaaS company (scale-up or high-growth phase).
- Proven experience in planning and executing integrated campaigns across organic and paid channels.
- Strong SEO and SEA skills —you understand both the strategy and the hands-on tactics.
- Ability to create, manage, and repurpose content (visual, written, and video) with creative partners.
- Experience with tools like Salesforce, GA4, Figma, LinkedIn Campaign Manager are a must, nice to have: Webflow, Clearbit, and Looker Studio.
- Fluent in English (C2 level); other European languages are a plus.
- Nice to Have: Experience in RFP, procurement, or compliance software.
- Knowledge of ABM strategies and product-led growth techniques.
- Hands-on experience with video content, tutorials, and short-form storytelling.
- Familiarity with tools like Clay, Mutiny, Segment, or Jasper.
What We Offer
- Competitive compensation tailored to your experience and market benchmarks.
- Remote-first team culture.
- High-performance, high-support culture where autonomy and ownership are celebrated.
- Access to world-class tooling, growth budgets, and strategic mentorship.
- The chance to shape one of the fastest-growing AI platforms in the response automation space.
How to Apply
Send your resume and a short cover letter or video to careers@sequesto.com with the subject line: Growth Marketing Manager – [Your Name].
SEQUESTO Is An Equal Opportunity Employer. SEQUESTO provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status. By applying for the role, you agree to allow SEQUESTO to store and process your data for the purpose of considering your eligibility regarding your current application for employment.
Growth Marketing Manager (f/m/o) employer: Sequesto Bv
Contact Detail:
Sequesto Bv Recruiting Team
careers@sequesto.com
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager (f/m/o)
✨Tip Number 1
Familiarise yourself with SEQUESTO's AI-first approach and how it impacts RFP responses. Understanding the nuances of their platform will help you articulate how your skills in growth marketing can directly contribute to their mission.
✨Tip Number 2
Showcase your experience with multi-channel campaigns by preparing specific examples of successful projects you've led. Be ready to discuss how you used data to drive decisions and improve conversion rates, as this aligns closely with the role's responsibilities.
✨Tip Number 3
Highlight your familiarity with tools like Salesforce and Google Analytics, as well as any experience with A/B testing and funnel analysis. Being able to demonstrate your hands-on skills with these tools will set you apart from other candidates.
✨Tip Number 4
Engage with SEQUESTO's content on LinkedIn and other platforms. Commenting thoughtfully on their posts or sharing relevant insights can help you get noticed and show your genuine interest in the company and its growth marketing efforts.
We think you need these skills to ace Growth Marketing Manager (f/m/o)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing and demand generation, particularly in a B2B SaaS environment. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and how your skills align with SEQUESTO's mission. Mention specific campaigns you've executed that relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since the role requires a strong focus on data, include examples of how you've used data analytics to drive marketing decisions. Highlight any tools you’ve used, such as Salesforce or Google Analytics, to back up your claims.
Demonstrate Content Creation Experience: Given the emphasis on content marketing, provide examples of content you've created across various formats. If possible, link to your work or describe successful campaigns where your content played a key role.
How to prepare for a job interview at Sequesto Bv
✨Showcase Your Data-Driven Mindset
As a Growth Marketing Manager, you'll need to demonstrate your ability to leverage data for decision-making. Be prepared to discuss specific examples of how you've used data analytics to drive successful marketing campaigns in the past.
✨Highlight Your Multi-Channel Experience
This role requires expertise across various channels like SEO, SEA, and social media. Make sure to share your experiences with integrated campaigns and how you’ve successfully executed them across different platforms.
✨Prepare for Content Creation Questions
Since crafting compelling content is key, be ready to discuss your approach to content creation. Bring examples of your work, whether it's written, video, or interactive content, and explain how it has driven engagement and conversions.
✨Understand SEQUESTO's Market Position
Research SEQUESTO and its competitors thoroughly. Be prepared to articulate how you can contribute to positioning SEQUESTO as a premium alternative in the market, especially in relation to AI-driven response automation.
