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- Tasks: Manage B2B sales strategies and build strong client relationships to drive revenue growth.
- Company: Join Whitbread, the UK's largest hospitality business with a commitment to inclusion and employee satisfaction.
- Benefits: Enjoy hybrid work, private healthcare, and discounts of up to 60% on stays and 25% in restaurants.
- Why this job: Be part of a top employer focused on growth, inclusion, and making customer experiences exceptional.
- Qualifications: Experience in sales cycles, CRM tools, and managing corporate accounts is essential.
- Other info: Opportunity for personal development and a rewarding career path in a supportive environment.
The predicted salary is between 30000 - 32000 £ per year.
Sales Account Manager – Whitbread – Dunstable
Salary: £30,000 - £32,000
Location: Hybrid 3 days a week in the office, with 1-2 days a week visiting customers/working from home - office location, Whitbread Court, Dunstable (LU5 5XE)
We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK. We are proud to have been recognised as a Top Employer for 14 consecutive years and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
We are now recruiting a Sales Account Manager who will report to our Senior Sales Manager. We are on a journey to grow our business and need our Account Managers to work with our customers (B2B) to consolidate and grow our business.
You will work together with the Customer Excellence team to ensure your B2B accounts have a seamless customer experience, with regards to the on-boarding process, making bookings, invoicing, and ensuring our customers fully understand our business products.
Why you’ll love it here:
- Bonus: Enjoy a generous bonus based on your performance
- Private healthcare: For yourself
- Discounts: Up to 60% discount on Premier Inn stays in the UK and abroad and 25% discount in our Whitbread Restaurants
What you’ll do:
- Responsible for B2B sales strategy for each of your corporate clients and tracking progress
- Build and implement strategic account plans to expand market share and revenue
- Analyse market trends and client feedback to identify new business opportunities
- Identify and pursue growth opportunities with compelling negotiated commercials
- Build strong relationships and understanding of your B2B clients, including quarterly face to face account reviews
- Directly manage and grow revenue from large corporations through market leading account management
- Develop and implement strategies to reduce customer churn
- Proactively discuss renewals well in advance of contract end dates
- Forecast, track and report on the status of accounts, sales metrics, and key performance indicators
- Create, provide, and educate the customer of their usage, areas where improvements can be made
- Research competitor service offerings to be informed and one step ahead
What you’ll need:
- Understanding of rate structures, negotiated corporate contracts, market segmentation, and service level agreements (SLAs)
- Experience managing complex sales cycles, predicting revenue growth, and implementing best practices for client retention
- Proficiency in CRM tools to manage accounts, sales pipelines, and performance analytics
- Ability to articulate business impact and ROI to customers
- Proven track record of driving revenue growth and increasing market penetration
- Experience managing corporate accounts and negotiating corporate contracts
- Skilled in conducting Quarterly Business Reviews (QBRs) and presenting performance insights
- Strong ability to work with marketing, product, operations, and finance teams
- Demonstrates leadership behaviour in delivering key tasks and driving account growth strategies
Direct Sales - Sales Account Managers employer: Whitbread PLC
Contact Detail:
Whitbread PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Sales - Sales Account Managers
✨Tip Number 1
Familiarise yourself with Whitbread's business model and their B2B offerings. Understanding how they operate and what makes their services unique will help you articulate your value during interviews.
✨Tip Number 2
Network with current or former employees of Whitbread, especially those in sales roles. They can provide insights into the company culture and expectations, which can be invaluable for your preparation.
✨Tip Number 3
Prepare to discuss your experience with CRM tools like Dynamics or Power BI. Be ready to share specific examples of how you've used these tools to drive sales and manage accounts effectively.
✨Tip Number 4
Research the latest trends in the hospitality industry, particularly in B2B sales. Being knowledgeable about market changes and competitor strategies will demonstrate your proactive approach and commitment to the role.
We think you need these skills to ace Direct Sales - Sales Account Managers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management. Focus on achievements that demonstrate your ability to drive revenue growth and manage corporate accounts effectively.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific aspects of Whitbread that resonate with you, such as their commitment to inclusion and customer excellence.
Showcase Relevant Skills: Emphasise your proficiency in CRM tools and your understanding of rate structures and corporate contracts. Provide examples of how you've successfully managed complex sales cycles and improved client retention.
Prepare for Potential Questions: Think about how you would articulate the business impact and ROI of your previous work to clients. Be ready to discuss your strategies for reducing customer churn and expanding accounts during the interview process.
How to prepare for a job interview at Whitbread PLC
✨Understand the Company Culture
Before your interview, take some time to research Whitbread's values and culture. They pride themselves on inclusion and customer experience, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Sales Experience
Be ready to share specific examples of your past sales successes, particularly in managing corporate accounts. Highlight any strategies you've implemented that led to revenue growth or improved client relationships.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific sales situations, such as negotiating contracts or addressing customer churn. Practise articulating your thought process and the steps you would take to achieve a win-win outcome.
✨Familiarise Yourself with CRM Tools
Since proficiency in CRM tools is essential for this role, brush up on your knowledge of systems like Dynamics or Power BI. Be prepared to discuss how you've used these tools to manage accounts and track sales metrics in the past.
