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For Companies At a Glance
- Tasks: Lead digital and e-commerce strategies for hotels, enhancing online presence and driving bookings.
- Company: Accor is a global hospitality leader, dedicated to personal growth and innovative experiences.
- Benefits: Enjoy a supportive work culture, opportunities for learning, and a chance to make an impact.
- Why this job: Join a passionate team that values creativity and innovation in the hospitality industry.
- Qualifications: Bachelor's degree in relevant fields; 4-6 years of experience in digital marketing required.
- Other info: Diversity and inclusion are core values; we welcome diverse talent to our team.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor.
Job Description
- Develop and implement a comprehensive cluster-wide digital and e-commerce strategy, aligned with the brand’s global marketing direction and each hotel’s business objectives.
- Identify and capitalize on market trends, digital innovations, and emerging platforms to position the brand and its properties as leaders in the digital hospitality space.
- Oversee the functionality, design, and content of hotel-level websites, brand.com presence, and third-party e-commerce channels, ensuring optimal performance, localization, and SEO best practices.
- Monitor and optimize booking funnel conversion across platforms, minimizing abandonment and maximizing direct revenue.
- Ensure up-to-date content, and consistency across OTAs, metasearch, and brand platforms.
- Drive initiatives to grow direct booking share, including book direct campaigns, best rate guarantees, and loyalty integration.
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field; Master’s preferred.
- Minimum 4 – 6 years of progressive experience in digital marketing and e-commerce within hospitality or a consumer-centric industry.
- A strong cluster or multi-unit background is a plus.
- Proven success in managing performance marketing campaigns, e-commerce platforms, and direct revenue generation strategies.
- Strong understanding of hospitality tech stacks, including CMS, CRS, PMS, Meta Search, OTA’s and booking engines.
- Hands-on expertise in SEO, SEM (Google Ads certified preferred), web analytics, email marketing, and social media platforms.
- Data-driven mindset with the ability to synthesize performance insights into actionable business decisions.
- Experience in leading cross-functional teams, managing multiple stakeholders, and working in a matrix organization.
- Excellent communication, presentation, and stakeholder management skills.
- Passion for hospitality, innovation, and excellence in digital guest experiences.
Additional Information
Your team and working environment: We are Dream Makers and committed to creating memorable moments for our guests and colleagues inspired by our authentic warmth and essence of generosity.
Our commitment to Diversity & Inclusion: We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.
Cluster Digital & E-Commerce Manager - Jordan employer: Accor Hotels
Contact Detail:
Accor Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cluster Digital & E-Commerce Manager - Jordan
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and e-commerce, especially within the hospitality sector. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the hospitality and e-commerce fields. Attend industry events or webinars to connect with potential colleagues and learn about the challenges they face. This can provide valuable insights that you can bring up in your discussions with Accor.
✨Tip Number 3
Showcase your understanding of SEO and performance marketing by preparing examples of successful campaigns you've managed. Be ready to discuss how these experiences can translate into driving direct bookings for Accor's properties.
✨Tip Number 4
Research Accor’s current digital strategies and recent initiatives. Being knowledgeable about their brand and demonstrating how your skills align with their goals will set you apart as a candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Cluster Digital & E-Commerce Manager - Jordan
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and e-commerce, particularly within the hospitality sector. Use keywords from the job description to demonstrate that you meet the qualifications Accor is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for hospitality and innovation. Explain how your background aligns with Accor's mission and values, and provide specific examples of your achievements in digital strategy and revenue generation.
Showcase Your Skills: In your application, emphasise your hands-on expertise in SEO, SEM, and web analytics. Mention any certifications you hold, such as Google Ads, and describe how you've successfully managed performance marketing campaigns in previous roles.
Highlight Team Leadership Experience: Since the role involves leading cross-functional teams, be sure to include examples of your experience in managing multiple stakeholders and working collaboratively in a matrix organisation. This will demonstrate your ability to thrive in Accor's dynamic environment.
How to prepare for a job interview at Accor Hotels
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing and e-commerce strategies. Be prepared to discuss specific campaigns you've managed, particularly in the hospitality sector, and how they contributed to revenue growth.
✨Understand the Brand's Vision
Familiarise yourself with Accor's brand values and mission. During the interview, express how your personal values align with theirs and how you can contribute to their goal of creating memorable guest experiences.
✨Prepare for Technical Questions
Expect questions about your knowledge of hospitality tech stacks, including CMS, CRS, and booking engines. Brush up on SEO and SEM best practices, as well as any relevant certifications you hold, like Google Ads.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in leading cross-functional teams and managing stakeholders. Share examples of how you've successfully navigated challenges in a matrix organisation and driven initiatives that resulted in measurable outcomes.
