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- Tasks: Lead marketing strategies for a new trading platform, focusing on user engagement and acquisition.
- Company: Join a forward-thinking company revolutionising traditional markets with innovative Web3 solutions.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of trading for the next generation.
- Qualifications: 3-4 years in product marketing, preferably in stocks or equities; strong communication skills required.
- Other info: Ideal for those passionate about fintech and crypto; apply now to make an impact!
The predicted salary is between 28800 - 48000 £ per year.
As a Product Marketing Manager, you will work with product and growth teams to develop launches, campaigns and user experiences to change how the next generation of users engage with traditional markets. You will drive the go-to-market strategy, lifecycle campaigns, and product positioning for our client's newly built platform focused on stocks and equities trading.
Responsibilities
- Develop compelling messaging that highlights accessibility, low fees, superior user experience, and cross-asset trading capabilities, while owning positioning and creative briefs.
- Identify user personas (e.g., crypto-first investors, fintech enthusiasts, traditional traders) and craft tailored journeys to drive user acquisition at target cost-per-acquisition (CAC).
- Lead go-to-market strategies for new features, such as fractional shares, commission-free trading, and securities lending.
- Design integrated campaigns across email, in-app, paid media, content, and influencer channels to boost adoption, cross-sell opportunities, and engagement, with user acquisition teams executing.
- Conduct user interviews, surveys, and behavioral analysis to shape positioning and inform the product roadmap.
- Develop lifecycle and retention campaigns to encourage trading activity, repeat engagement, and product education.
- Collaborate with product, CRM, user acquisition, design, partnerships, media, and communications teams for seamless launches and sustained adoption across crypto and equities ecosystems.
- Work with the Head of Growth and Product to set KPIs for funnel metrics, retention, and campaign performance.
Requirements
- 3-4 years of product marketing experience, ideally with a background in stocks or equities trading.
- Proven success launching and scaling B2C products or platforms, driving sustainable adoption and revenue growth.
- Exceptional communication and copywriting skills, with the ability to simplify complex concepts and create compelling narratives.
- Highly collaborative, thriving in fast-paced, cross-functional environments with a proactive, action-oriented mindset.
- Strong analytical skills, proficient in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto-native or familiar with community-driven growth strategies.
Does this sound like you? Apply NOW or drop me a DM. Let's connect!
Product Marketing Manager (TradFi/Web3) employer: MCG Talent
Contact Detail:
MCG Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (TradFi/Web3)
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and Web3. Understanding how these two worlds intersect will help you craft compelling messaging that resonates with diverse user personas.
✨Tip Number 2
Network with professionals in the fintech and crypto spaces. Attend relevant webinars, conferences, or local meetups to build connections that could provide insights into user needs and market gaps.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've led. Highlight how you used data to inform decisions and drive user acquisition, as this will demonstrate your fit for the role.
✨Tip Number 4
Be proactive in engaging with the community around stocks and crypto. Join forums, participate in discussions, and share your insights to establish yourself as a knowledgeable candidate who understands the audience's pain points.
We think you need these skills to ace Product Marketing Manager (TradFi/Web3)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in product marketing. Highlight specific achievements that demonstrate your ability to drive user acquisition and engagement, especially in the context of stocks or equities trading.
Showcase Relevant Experience: In your CV, focus on your product marketing experience, particularly any roles related to B2C products or platforms. Use metrics to quantify your success, such as user growth percentages or revenue increases, to make your application stand out.
Tailor Your Messaging: When describing your skills and experiences, use language that resonates with the company's focus on accessibility, low fees, and superior user experience. This will show that you understand their market and can contribute effectively to their goals.
How to prepare for a job interview at MCG Talent
✨Know Your Audience
Understand the different user personas mentioned in the job description, such as crypto-first investors and traditional traders. Tailor your responses to demonstrate how you can engage these audiences effectively.
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've led or contributed to in the past. Highlight your role in developing messaging, go-to-market strategies, and integrated campaigns that drove user acquisition and engagement.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, be ready to share examples of how you've used data to inform marketing strategies or product positioning. Discuss any tools or methodologies you’ve employed in user research and behavioural analysis.
✨Communicate Clearly and Confidently
Exceptional communication is key for a Product Marketing Manager. Practice simplifying complex concepts and crafting compelling narratives. During the interview, focus on clear and concise answers that showcase your copywriting skills.
