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- Tasks: Lead digital marketing strategies and manage a team to drive international student recruitment.
- Company: Grok Global Services is a top provider of international engagement services for higher education since 2005.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation across global markets.
- Why this job: Join a pioneering company making a real impact in international education and digital marketing.
- Qualifications: 10+ years in Paid Digital Marketing, with leadership experience in the education sector required.
- Other info: Work remotely from Malaysia, Vietnam, or the UK while collaborating with global teams.
The predicted salary is between 43200 - 72000 £ per year.
Founded in 2005, Grok Global Services is a rapidly expanding, privately owned, best-in-class provider of international engagement services for higher education institutions. Having served nearly 150 global institutions, the firm is ambitiously pursuing its goal of being the leading professional services company in the international education sector. A pioneer of in-country staffing in the industry, Grok remains at the forefront of this model while it has simultaneously expanded its service range and geographic coverage over the years. In addition to in-country staffing, it currently boasts industry-leading divisions in digital marketing and strategic consulting and is actively delivering services across 5 continents.
We are looking for a senior digital leader to be based in either Malaysia, Vietnam or the UK who can provide both strategic technical excellence and commercial impact within Grok’s Global Marketing solution line. As the Associate Director, Digital Performance & Growth, you’ll oversee the technical integrity, innovation, and scalability of Grok’s Paid Digital Marketing services as well as lead business development opportunities and growth. This is a high-impact, hands-on Paid Digital leadership role where you will manage a team of digital specialists and partner closely with senior stakeholders, to ensure Grok’s international student recruitment campaigns remain best-in-class across a growing portfolio of global institutions.
Key Responsibilities
- Direct industry-leading paid digital marketing strategy & execution across 40+ global markets (outside of China).
- Lead paid digital marketing services and performance reporting to ensure the highest technical standards, including campaign execution, optimisation, quality assurance, data accuracy, analytics, and tagging - across both core media channels and third parties.
- Strengthen digital platform expertise (ie Meta, Google, LinkedIn, TikTok, Snapchat, YouTube, WhatsApp, Line, Zalo and other niche platforms) and Third Party partnerships in specific markets.
- Oversee the effective use of tools like Funnel, Looker Studio, Zoho, Zapier, Superchat, Unbounce, Canva, and more.
- Champion a culture of innovation as well as nurture relationships with core media owners to stay ahead of industry trends and emerging products.
Stakeholder Relationships & Team Development
- Embed a high-performance, growth-oriented culture reflecting Grok’s values.
- Line manage senior digital marketing leads across key regions/markets, driving capability building, knowledge sharing, and individual development plans.
- Support the recruitment of new digital marketing experts and professionally develop/mentor in line with key performance indicators for the department.
- Provide strategic collaboration and relationship development to a wide range of senior stakeholders and institutional partners, to demonstrate expertise, and strengthen the perception of the solution line in terms of delivery and success.
- Provide thought leadership, regional learnings, market specific data insights & trends, and client case studies for knowledge sharing and promotional purposes.
- Co-own the Solution Line’s annual revenue and profitability target.
- Proactively lead strategic sales conversations, both internally and externally with senior stakeholders.
- Deliver compelling pitches, proposals and pricing for bespoke international student recruitment campaigns.
- Collaborate with a wide range of senior stakeholders to identify new growth opportunities and evolve Grok’s Paid Digital Marketing offering and impact.
Experience & Profile:
- 10+ years’ experience in Paid Digital Marketing within the international student recruitment landscape.
- Proven track record in digital leadership within an agency or the marketing department of a higher education institution or organisation.
- Expertise in cross-platform paid media execution and optimisation, with a strong grasp of web analytics, CRM integrations, tagging structures, attribution modelling, and data storytelling.
- Experience leading and scaling senior digital teams across regions.
- Demonstrable experience in business development, pricing strategies, and revenue accountability.
- A collaborative, entrepreneurial spirit with the ability to balance creativity, rigour, and results.
To Apply
If you meet these requirements and have the drive to take on this exciting position, please click the Apply button where you will be directed to our hiring portal to submit your resume and complete a few questions, in lieu of a cover letter.
For more information about Grok please visit our website: grokglobal.com
Associate Director, Digital Performance & Growth employer: Grok Global Services
Contact Detail:
Grok Global Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Digital Performance & Growth
✨Tip Number 1
Familiarise yourself with Grok Global Services and their unique approach to international student recruitment. Understanding their business model and the specific markets they operate in will help you tailor your discussions during interviews.
✨Tip Number 2
Showcase your expertise in digital marketing by preparing case studies or examples of successful campaigns you've led. Be ready to discuss how you achieved measurable results, as this role demands a strong focus on performance and growth.
✨Tip Number 3
Network with professionals in the higher education and digital marketing sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage in your conversations with Grok.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster a high-performance culture within teams. Grok values collaboration and innovation, so be ready to share how you've developed talent and driven team success in previous roles.
We think you need these skills to ace Associate Director, Digital Performance & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid digital marketing, especially within the international student recruitment landscape. Use specific examples that demonstrate your leadership and strategic skills.
Craft a Compelling Application: Since Grok Global Services prefers a few questions instead of a cover letter, take this opportunity to showcase your understanding of their business model and how your skills align with their goals. Be concise but impactful.
Highlight Technical Expertise: Given the role's focus on technical integrity and innovation, emphasise your proficiency with digital platforms and tools mentioned in the job description, such as Google, Meta, and analytics tools. Provide examples of how you've used these in past roles.
Showcase Leadership Experience: Demonstrate your ability to manage and develop teams by providing examples of how you've built high-performance cultures in previous positions. Mention any mentoring or training initiatives you've led.
How to prepare for a job interview at Grok Global Services
✨Showcase Your Digital Expertise
As an Associate Director, you'll need to demonstrate your deep understanding of paid digital marketing. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. Highlight your familiarity with platforms like Google, Meta, and LinkedIn, as well as any tools you've used for analytics and optimisation.
✨Emphasise Leadership Skills
This role involves managing a team of digital specialists, so it's crucial to showcase your leadership experience. Share examples of how you've developed teams, fostered a high-performance culture, and mentored individuals. Discuss your approach to building relationships with stakeholders and how you've driven collaboration in previous roles.
✨Prepare for Business Development Questions
Since the position requires proactive business development, be ready to discuss your experience in identifying growth opportunities and leading strategic sales conversations. Prepare examples of successful pitches or proposals you've delivered, and how you've contributed to revenue growth in past roles.
✨Stay Current with Industry Trends
Grok Global Services values innovation and staying ahead of industry trends. Research recent developments in digital marketing and international student recruitment. Be prepared to discuss how you can apply these insights to enhance Grok's services and maintain their competitive edge.
