Paid Social Creative Strategist - Hairburst

Rewarding salary + 10% bonus + benefits

Hybrid - 2 days in Manchester per week

We’ve teamed up with the fast growing hair care brand, Hairburst, who are now in the market to secure a Paid Social Creative Strategist to join the team.

Company Overview

At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics. Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, and benefits can be seen in as little as 90 days. We are now an established 10 year old brand selling both on our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level on an international basis!

Overview:

We’re seeking a direct response-oriented Paid Social Creative Strategist to supercharge our ad creative performance. You'll take the lead on ideating, scripting, and overseeing the creation of high-impact ad content that scales. As the first ad creative hire, this is your chance to create and shape the division for a hyper-growth DTC startup and directly influence revenue growth.

Main Responsibilities:

• Conduct in-depth customer, product and competitor analysis to understand our industry and target audience and how we can resonate with them through our paid social activities.
• Creative Strategy & Execution: Develop and execute 100+ engaging ad concepts monthly that link to research carried out and strategy set by performance channels.
• Cross-Team Collaboration: Work closely with Performance Team to source and brief UGC Creators, produce multiple variations and ad concepts, as well as analysing historic creatives to iterate and scale performance.
• Trend Research: Conduct daily ad creative & social media research to stay ahead of trends and identify winning concepts.
• Creative Co-Ordination: Produce in-depth briefs and source content from UGC creators and edit into useable formats to support strategy of performance channels.
• Creative Analysis: Using tools such as Atria or Motion, analyse previous creative concepts to feed into future strategies across performance channels.

Key Skills:

• At least 1 year of experience managing paid social creative strategy in an e-commerce setting (experience in personal care/beauty a bonus).
• Proven direct response copywriting ability with a deep understanding of consumer psychology and market states of awareness.
• Ability to problem-solve & pivot quickly in a fast-paced startup environment.
• Ambitious, self motivated and excited to drive growth.
• The ability to edit content/footage.
• A data-driven mindset to refine ad concepts and boost performance.
• Proactive, creative thinking with the ability to deliver high-quality content under tight deadlines.
• Strong organisational skills and attention to detail to ensure seamless creative execution.

Benefits:

• Hybrid working, with 2 days per week in our Manchester office.
• Regular socials.
• Monthly staff order allowance.
• 40% off for friends and family.
• An opportunity to grow with one of the most exciting brands in the UK!

If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more! At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.