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- Tasks: Lead and execute engaging gaming campaigns to boost customer retention and experience.
- Company: Join a dynamic tech SME focused on innovation in the i-gaming sector.
- Benefits: Enjoy hybrid working options and a vibrant company culture.
- Why this job: Be part of a fast-paced environment where your creativity can shine and impact player experiences.
- Qualifications: 4+ years in CRM, strong data analysis skills, and a passion for online gaming.
- Other info: Ideal for those who thrive in a collaborative, competitive atmosphere.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking a CRM Lead / Manager who is passionate about Product. This role requires a hands-on CRM Manager, closely working with the Product teams and comfortable playing multiple roles, as this is often the norm within a Tech SME of around 120 people.
Responsibilities:
- Customer Communication and Campaigns: Lead, manage and execute hyper-segmented live gaming campaigns to increase retention, prevent churn, drive upsell, and improve overall player experience and lifetime value through personalised interactions with customers.
- Driving Live Gaming Proposition Roadmap: Show genuine interest in the Live Casino sector and grow understanding across product (suppliers/features/mechanics), customer profiles (preferences, behaviours of existing and target audiences), and engagement.
- Project Management: Co-ordinate and deliver the Live Casino commercial roadmap.
- Campaign Optimisation: Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, brand, and acquisition campaigns.
- Analysis: Ensure campaign analysis is carried out to determine ROI, continually tweak and improve live product retention lifecycle offers and player communications to maximise profitability.
- Cross-Team Collaboration: Work closely with the product team, providers, VIP, customer support, and brand to optimise campaign customer journeys and deliver outstanding experiences to reduce contact drivers.
- Consistently Benchmark: Competitor products on a global basis and drive development and change to ensure we remain at the forefront of our vertical, keeping track of competitor initiatives and understanding customer preferences.
Requirements:
- Minimum of 4 years CRM experience.
- Experience in a multi-brand and/or multi-market environment.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Optimove.
- Genuine interest in the Live Casino sector/online gaming and gambling.
- Strong project management skills, enabling handling of multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
In summary, the ideal candidate will have very strong CRM technical skills, be closely aligned with product teams, and may already be a CRM professional and product/project manager. A connection to Live Casino or online gaming/gambling would be beneficial, but the focus is clearly on an individual’s character and their desire to outperform others in a highly competitive marketplace.
CRM Manager employer: Nata Resourcing LTD
Contact Detail:
Nata Resourcing LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the i-Gaming sector, especially around live casino experiences. This will not only help you understand the product better but also demonstrate your genuine interest during interviews.
✨Tip Number 2
Network with professionals already working in CRM roles within the gaming industry. Engaging with them on platforms like LinkedIn can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your project management skills by discussing specific campaigns you've led in the past. Be prepared to explain how you optimised these campaigns for better results, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss how you analyse CRM data to derive actionable insights. Being able to articulate your thought process and the impact of your decisions on customer retention will set you apart from other candidates.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially in multi-brand or multi-market environments. Emphasise your technical skills and any relevant project management experience that aligns with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your genuine interest in the Live Casino sector and how your skills can contribute to enhancing customer experiences. Mention specific examples of past campaigns you've managed and their outcomes.
Showcase Your Analytical Skills: Include examples of how you've interpreted CRM data to derive actionable insights. Discuss any tools you've used, like Optimove, and how they helped optimise campaigns for better profitability.
Highlight Cross-Team Collaboration: Demonstrate your ability to work closely with product teams and other departments. Provide examples of successful collaborations that led to improved customer journeys or campaign outcomes.
How to prepare for a job interview at Nata Resourcing LTD
✨Show Your Passion for Product
Make sure to express your genuine interest in product management and the live casino sector. Share examples of how you've successfully collaborated with product teams in the past, as this role requires a hands-on approach and a hybrid skill set.
✨Demonstrate Your CRM Expertise
Be prepared to discuss your experience with CRM tools and email marketing platforms, particularly Optimove. Highlight specific campaigns you've managed, focusing on how you used data to drive decisions and improve customer engagement.
✨Emphasise Project Management Skills
Since the role involves coordinating multiple campaigns, showcase your project management abilities. Discuss how you've handled competing priorities and delivered successful outcomes in previous roles, especially in a multi-brand or multi-market environment.
✨Prepare for Data-Driven Discussions
Expect to talk about how you've analysed campaign performance and derived actionable insights. Be ready to provide examples of how you've optimised campaigns based on ROI analysis and customer behaviour, demonstrating your results-driven mindset.
