At a Glance
- Tasks: Lead strategic marketing initiatives and develop impactful marketing strategies globally.
- Company: Join a dynamic global business focused on driving growth and brand identity.
- Benefits: Enjoy remote/hybrid work options, competitive salary, and clear progression opportunities.
- Why this job: Shape the future of key brands while working in an inspiring and collaborative environment.
- Qualifications: Proven leadership in strategic marketing, preferably in manufacturing or FMCG sectors.
- Other info: Some travel across UK sites required; be part of a global committee.
The predicted salary is between 43200 - 72000 £ per year.
Location: Remote/hybrid working available - some travel across UK sites required.
Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands.
You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisation's long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities.
Key Responsibilities (Strategic Focus):
- Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.
- Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.
- Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.
- Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.
- Drive targeted direct-to-customer demand generation and a B2B Strategic Key Account marketing strategy.
- Proactively manage potential product synergies and conflicts between key brands.
- Manage a significant marketing budget across strategic priorities and ensure cost efficiencies.
- Lead and develop a strong and engaged marketing team.
- Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.
About You:
You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.
Your Profile will include:
- Strong leadership capabilities with experience managing and developing a marketing team.
- A track record of leveraging customer insights to inform strategy and drive commercial outcomes.
- Excellent collaboration skills, working effectively with sales, product, finance, and SLT.
- Budget management experience.
- A results-orientated approach with a deep understanding of business performance metrics.
- Comfortable operating as part of a global committee and aligning with international strategies.
Next Steps:
If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamic business, please apply in confidence. On offer is a market leading remuneration package with clear opportunities for progression in a rapidly expanding business.
Head of Strategic Marketing employer: Pure Resourcing Solutions Limited
Contact Detail:
Pure Resourcing Solutions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in strategic roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in strategic marketing.
✨Tip Number 2
Research StudySmarter's current marketing strategies and campaigns. Understanding our approach will not only help you align your vision with ours but also allow you to present tailored ideas during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven strategic growth in previous roles. Highlight your ability to leverage customer insights and data to inform your marketing strategies, as this is crucial for the position.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies used in strategic marketing. Being knowledgeable about digital marketing platforms and analytics tools will demonstrate your readiness to lead in a modern marketing environment.
We think you need these skills to ace Head of Strategic Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience and strategic marketing skills. Use specific examples from your past roles that demonstrate your ability to drive growth and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for strategic marketing and how your vision aligns with the company's goals. Mention your experience in developing marketing strategies and leading teams, and how you can contribute to their success.
Showcase Relevant Achievements: Include quantifiable achievements in your application that showcase your impact in previous roles. For instance, mention any successful campaigns you've led or significant market share gains you've achieved.
Highlight Collaboration Skills: Since the role requires working closely with various stakeholders, emphasise your collaboration skills. Provide examples of how you've successfully worked with sales, product, and finance teams to achieve common goals.
How to prepare for a job interview at Pure Resourcing Solutions Limited
✨Showcase Your Strategic Vision
Prepare to discuss your long-term vision for strategic marketing. Highlight specific examples of how you've developed and executed successful marketing strategies in the past, particularly in a leadership role.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you leverage customer insights and data analytics to inform your marketing strategies. Discuss any frameworks you've established for gathering insights and how they've led to measurable growth.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, prepare examples that showcase your ability to collaborate effectively with sales, product, and finance teams. Emphasise your experience in aligning marketing strategies with broader business goals.
✨Discuss Budget Management Experience
Be prepared to talk about your experience managing significant marketing budgets. Share how you've ensured cost efficiencies while driving impactful marketing initiatives, and be ready to discuss any challenges you've faced in budget management.