Head of Strategic Marketing

Head of Strategic Marketing  Location: Remote/hybrid working available – some travel across UK sites required.  Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands. You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities. Key Responsibilities (Strategic Focus): Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders. Establish a new customer insight framework to drive new insight creation and leverage data for volume growth. Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence. Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels. Drive targeted direct-to0-customer demand generation and a B2B Strategic Key Account marketing strategy. Proactively manage potential product synergies and conflicts between key brands. Manage a significant marketing budget across strategic priorities and ensure cost efficiency\’s Lead and develop a strong and engaged marketing team.  Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.About You: You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.  Your Profile will include: Strong leadership capabilities with experience managing and developing a marketing team. A track record of leveraging customer insights to inform strategy and drive commercial outcomes. Excellent collaboration skills, working effectively with sales, product, finance, and SLT. Budget management experience. A results-orientated approach with a deep understanding of business performance metrics. Comfortable operating as part of a global committee and aligning with international strategies.Next Steps: If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamic business, please apply in confidence. On offer is a market leading remuneration package with clear opportunities for progression in a rapidly expanding business