Head of Global Brand Marketing

V&C Associates are executive search organisation working with Global Brands and we are working with a known brand, with a young audience, who have a growing presence across the UK and Internationally and are recruiting a Head of Global Brand Marketing to drive the brand through its next growth development.Key Responsibilities Strategic Leadership & Brand Growth engagement. Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints.Digital & Performance Marketing Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms. PR, Events & Partnerships Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning. Creative, Brand Direction and Influence Define and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Create and Oversee Influence collaborations Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media. Data-Driven Decision Making Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact. Leadership & Team Development Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.Skills and Requirements: Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand. Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations. Exceptional leadership skills with a track record of developing high-performing teams. Excellent communication, presentation, and stakeholder management skills. Innovative and creative thinker, able to push boundaries while maintaining brand integrity. Strong understanding of global market dynamics, with experience scaling brands internationally.