Cereal Partners Worldwide (Nestlé & General Mills)

Cereal Partners Worldwide (CPW) is a leading global cereal company, formed as a joint venture between two of the world’s largest food companies, Nestlé and General Mills. Established in 1997, CPW has its headquarters in the UK and operates in over 130 countries worldwide. The company is dedicated to producing high-quality breakfast cereals that cater to diverse consumer preferences and nutritional needs.

With a strong commitment to innovation, CPW invests significantly in research and development to create new products that align with evolving consumer trends. The company’s portfolio includes well-known brands such as Cheerios, Shredded Wheat, and Nesquik, which are enjoyed by millions of consumers every day.

CPW prioritizes sustainability and aims to reduce its environmental impact through responsible sourcing, efficient manufacturing processes, and sustainable packaging solutions. The company actively engages with local communities and promotes healthy eating habits through various initiatives.

Core Activities:

• Production of breakfast cereals
• Research and development of new products
• Sustainability initiatives
• Community engagement and health promotion

As a leader in the cereal industry, Cereal Partners Worldwide is committed to delivering nutritious and delicious breakfast options while fostering a culture of innovation and responsibility. The company’s vision is to be the preferred choice for consumers seeking quality breakfast cereals that contribute to a balanced diet.