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- Tasks: Lead creative direction and oversee project development for CGTN's visual storytelling.
- Company: CGTN is a global media organisation delivering authoritative news across various platforms.
- Benefits: Enjoy a dynamic work environment in Beijing with opportunities for international collaboration.
- Why this job: Join a diverse team and make an impact in global media with your creative vision.
- Qualifications: Bachelor's degree in relevant fields and 3+ years in a senior creative role required.
- Other info: Open exclusively to foreign passport holders; early applications are encouraged.
The predicted salary is between 36000 - 60000 £ per year.
Location: Beijing, China (Full-time, 12-month renewable contract)
Eligibility: Open exclusively to foreign passport holders
About CGTN and the Role
CGTN is a global media organization committed to delivering authoritative news and analysis to a worldwide audience through TV, mobile, and digital platforms. Based in Beijing, the Creative Director will lead the Packaging Team’s visual storytelling and creative vision—driving brand excellence and narrative impact across CGTN’s global output.
Key Responsibilities
- Lead and define the creative direction aligned with CGTN’s visual identity and international standards.
- Oversee end-to-end project development—from conceptualization and scripting to final execution.
- Track and analyze global media and branding trends, infusing fresh thinking and innovation into our workflow.
- Inspire, manage, and develop a diverse team of designers and motion artists in a dynamic cross-cultural environment.
- Collaborate closely with editorial, technical, and external teams to ensure timely and high-quality output.
- Provide strategic creative direction for major international events.
Qualifications
- Bachelor’s degree or higher in Art, Visual Communication, Advertising, or related fields.
- Minimum 3 years in a senior creative role—preferably as Creative Director in an international media setting.
- Proven portfolio of high-impact, internationally recognized projects; industry awards are a strong plus (e.g., Promax, Red Dot, Cannes Lions).
- Demonstrated expertise across media types including promotional videos, studio design, graphic/motion packaging.
- Strong understanding of global creative trends and ability to adapt them within cross-cultural contexts.
- Excellent communication and presentation skills to convey vision and align stakeholders.
How to Apply
Send your CV and portfolio to: li.chengyang@cgtn.com. Applications are reviewed on a rolling basis—early applications are strongly encouraged.
Creative Director employer: CGTN
Contact Detail:
CGTN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director
✨Tip Number 1
Familiarise yourself with CGTN's existing visual identity and recent projects. Understanding their style will help you articulate how your creative vision aligns with their brand during any discussions.
✨Tip Number 2
Network with professionals in the media industry, especially those who have experience working in international settings. This can provide valuable insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss global media trends and how they can be applied to CGTN’s output. Being able to showcase your knowledge of current trends will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Consider creating a mini-project or concept that showcases your creative direction skills. Presenting this during your interview can set you apart and illustrate your proactive attitude towards the role.
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Creative Director position at CGTN. Tailor your application to highlight how your experience aligns with their needs.
Showcase Your Portfolio: Since a strong portfolio is crucial for this role, select your best work that demonstrates high-impact projects and creativity. Ensure it reflects your ability to lead visual storytelling and aligns with CGTN's international standards.
Craft a Compelling CV: Your CV should clearly outline your relevant experience, particularly in senior creative roles. Highlight any awards or recognitions you've received, as well as your expertise across various media types.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the media industry. Discuss how your vision aligns with CGTN's goals and how you can contribute to their creative direction and brand excellence.
How to prepare for a job interview at CGTN
✨Showcase Your Creative Vision
As a Creative Director, it's crucial to demonstrate your unique creative vision during the interview. Prepare to discuss your portfolio in detail, highlighting projects that align with CGTN's visual identity and international standards.
✨Understand Global Media Trends
Familiarise yourself with current global media and branding trends. Be ready to discuss how you can infuse fresh thinking into CGTN's workflow, showcasing your ability to adapt these trends within cross-cultural contexts.
✨Emphasise Team Leadership Skills
Highlight your experience in managing and inspiring diverse teams. Share specific examples of how you've developed talent in previous roles, as this will be key in a dynamic cross-cultural environment like CGTN.
✨Prepare for Collaborative Scenarios
Since collaboration is vital for this role, prepare to discuss past experiences where you worked closely with editorial, technical, and external teams. Illustrate how you ensured high-quality output and met deadlines in those situations.
