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- Tasks: Develop and execute impactful social media campaigns with a focus on audience engagement.
- Company: Join Ogilvy, a leading global agency known for creative excellence and innovative solutions.
- Benefits: Enjoy hybrid working, continuous training, and a flexible work environment.
- Why this job: Be part of a diverse team creating meaningful connections and driving social change.
- Qualifications: 3+ years in social media marketing; strong communication and organisational skills required.
- Other info: Ogilvy values creativity, collaboration, and a commitment to equity and community impact.
The predicted salary is between 28800 - 48000 £ per year.
1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Careers ← Back to Careers Connections Planner – Strategy team Ogilvy Social.Lab London, United Kingdom Job Posted Date: 06/10/2025 About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook. About Ogilvy Social.lab Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless. We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fueling their success internationally. Entrepreneurship pulses through our veins, embodying our name with a “lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in. We build brands social-first. Driven by data and cultural insights, we create content that connects brands with communities in meaningful ways—delivering compelling business results. ROLE The Connections Planner plays a crucial role in developing and executing impactful social media campaigns. This role requires a deep understanding of the social media landscape, audience behavior, and modular content planning. The Connections Planner will be responsible for translating overarching campaign strategies into effective, channel-specific plans, ensuring consistent messaging and optimal delivery across hundreds of touchpoints and assets. This includes audience segmentation, platform selection, content strategy, and performance analysis. The role demands a data-driven approach, a passion for social media innovation, and a collaborative spirit. Responsibilities Modular Campaign Planning: Develop and execute modular campaign plans, adapting core messaging and creative assets for diverse social media platforms and audience segments. This includes meticulous asset management and version control. Cross-Platform Strategy: Translate overarching campaign strategies into platform-specific execution plans, considering platform best practices, audience behavior, and campaign objectives. Audience Segmentation & Targeting: Define target audiences for each platform and campaign, leveraging data and insights to ensure effective reach and engagement. Content Strategy & Calendar: Develop engaging content strategies aligned with campaign objectives, including content calendars, formats, and publishing schedules. Performance Analysis & Reporting: Track and analyze campaign performance, providing regular reports and insights to optimize ongoing and future campaigns. Collaboration & Communication: Work closely with creative, media, and client teams to ensure seamless campaign execution and communication. Social Listening & Trend Monitoring: Stay abreast of social media trends, best practices, and emerging platforms to inform campaign strategies and identify opportunities. Platform Expertise: Maintain a deep understanding of social media platforms, including algorithm updates, advertising options, and content formats. Requirements 3+ years of experience in social media marketing, connections or communications planning, or a related field. Proven experience in developing and executing successful social media campaigns. Strong understanding of modular content planning and asset management. Cross-Departmental Collaboration: Serve as an internal conduit between strategic, client services, and creative departments. Facilitate seamless collaboration to ensure that messaging informs and drives creative development while aligning with campaign objectives. Expertise in social media platforms, including Facebook, Instagram, X, TikTok, Pinterest, etc. Data-driven approach to campaign planning and analysis. Excellent communication, organizational, and time management skills. Ability to work independently and as part of a team. Passion for social media and a strong understanding of the evolving digital landscape. Experience with social listening and analytics tools. Proficiency in Microsoft Office Suite and social media management platforms. Bachelor\’s degree in marketing, communications, or a related field preferred. High proficiency in English. Bonus Points Experience with social commerce and influencer marketing. Advanced knowledge of social media advertising platforms. Experience with creative development and production. A desire to utilise AI to help streamline base and adapt messaging. OFFER Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ. Attractive package and benefits Strong flexibility plan Continuous trainings Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients. We thrive on transparency – Our words and promises produce actions. As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis. At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Other Industries Advertising Services Referrals increase your chances of interviewing at Ogilvy New York by 2x Get notified about new Planner jobs in London, England, United Kingdom . 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Connections Planner - Strategy team employer: Ogilvy New York
Contact Detail:
Ogilvy New York Recruiting Team
accommodations@ogilvy.com
StudySmarter Expert Advice 🤫
We think this is how you could land Connections Planner - Strategy team
✨Tip Number 1
Familiarise yourself with the latest trends in social media and digital marketing. Being well-versed in current platforms and their algorithms will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the advertising and social media sectors. Attend industry events or join relevant online communities to connect with people who can provide insights or even referrals for the Connections Planner role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 4
Research Ogilvy Social.Lab's recent campaigns and case studies. Understanding their approach and values will allow you to tailor your discussions and show how you can contribute to their mission of Borderless Creativity.
We think you need these skills to ace Connections Planner - Strategy team
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Connections Planner. Familiarise yourself with modular campaign planning, audience segmentation, and performance analysis as these are key aspects of the role.
Tailor Your CV: Customise your CV to highlight relevant experience in social media marketing and campaign execution. Emphasise any specific projects where you've successfully developed and executed social media strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the digital landscape. Mention specific examples of how you've used data-driven insights to inform your strategies in previous roles.
Showcase Collaboration Skills: Since the role requires cross-departmental collaboration, include examples in your application that demonstrate your ability to work effectively with creative and client teams. Highlight any successful projects that involved teamwork.
How to prepare for a job interview at Ogilvy New York
✨Know Your Platforms
Familiarise yourself with the latest trends and updates on social media platforms like Facebook, Instagram, TikTok, and X. Be prepared to discuss how these platforms can be leveraged for effective campaign strategies.
✨Showcase Your Data Skills
Highlight your experience with data-driven decision-making. Be ready to provide examples of how you've used analytics tools to inform your campaign strategies and improve performance.
✨Demonstrate Collaboration
Ogilvy values teamwork, so be prepared to discuss your experience working across departments. Share specific examples of how you’ve collaborated with creative and client teams to achieve campaign goals.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to campaign planning and execution. Practice articulating your thought process and how you would approach audience segmentation and content strategy.
