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- Tasks: Develop and optimise account-based marketing campaigns for B2B SaaS solutions.
- Company: Join a dynamic team focused on innovative telecoms marketing strategies.
- Benefits: Enjoy a hybrid work model with flexible remote options and exciting corporate perks.
- Why this job: Be at the forefront of marketing, bridging sales and creativity in a fast-paced environment.
- Qualifications: 3-5 years in B2B software marketing; 1-2 years in account-based marketing required.
- Other info: This role is based in London, with no sponsorship available.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an Account-based Marketing Specialist to develop, implement, track and optimise our account-based marketing campaigns across email and digital channels. Promoting an exciting suite of B2B SaaS solutions to the telecoms market, you will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales. This is a hybrid role (2 days onsite in London), sponsorship is not offered.
Role and Responsibilities
- Design and deliver Account-based Marketing (ABM) programmes
- Collaborate with Sales team to agree and prioritise target accounts
- Identify key stakeholders and account pain points to create personalised content and dedicated landing pages
- Plan and execute ABM campaigns, including email sequences, social media, paid ads and retargeting
- Measure and report performance of ABM campaigns, including account engagement scoring and pipeline generated
- Identify trends and insights, and optimise spend and performance based on the insights
- Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages and optimise user experience
Essential Experience
- 3-5 years of experience in B2B software marketing
- Minimum 1-2 years delivering Account-based Marketing (ABM) programmes
- Demonstrable experience managing marketing databases, email and social media campaigns
- Highly creative with experience in identifying target audiences and pain points, and devising digital campaigns that engage, inform and motivate
- Experience with A/B testing and campaign optimisation
- Hands-on experience of using CRM systems (e.g. Salesforce)
- Experience working with email marketing platforms (e.g. Dotdigital, MailChimp)
- Proficient using Microsoft Office products (Word, Excel, PowerPoint, etc)
Essential Competencies
- Excellent verbal and written communication skills in English
- Strong analytical skills and data-driven thinking
- Attention to detail
- Well organised and self-motivated
- Thrive on ownership and responsibility
Education
- Educated to degree level (or equivalent)
- Minimum of 2:1 in Marketing or a related field
Desirable
- Experience working with specialist ABM platforms (e.g. 6sense, Demandbase)
- Experience working with Marketing Automation and Conversational Marketing tools
- Experience working with website content management systems (CMS)
- Knowledge of website analytics tools (e.g. Google Analytics)
Contact Detail:
MyJobHelper Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account-based Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Account-based Marketing (ABM). Understanding current strategies and tools used in the industry will help you stand out during discussions with our team.
✨Tip Number 2
Network with professionals in the B2B SaaS and telecoms sectors. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've measured and optimised previous marketing campaigns. Being able to discuss specific metrics and outcomes will demonstrate your data-driven approach.
✨Tip Number 4
If you have experience with CRM systems or email marketing platforms, be ready to discuss how you've used these tools effectively. Highlighting your hands-on experience will show us that you're well-prepared for the role.
We think you need these skills to ace Account-based Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B software marketing and Account-based Marketing (ABM) programmes. Use specific examples that demonstrate your ability to design and deliver successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the telecoms market and how your skills align with the role. Mention your experience with CRM systems and email marketing platforms, as well as your analytical skills.
Showcase Your Creativity: In your application, include examples of past ABM campaigns you've executed. Highlight your creative approach to identifying target audiences and pain points, and how you engaged them through digital channels.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at MyJobHelper
✨Showcase Your ABM Experience
Be prepared to discuss your previous experience with Account-based Marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive successful ABM programmes.
✨Understand the Telecoms Market
Research the telecoms industry and understand its unique challenges and opportunities. Being able to speak knowledgeably about the market will show your potential employer that you're genuinely interested in the role and can tailor your marketing strategies accordingly.
✨Prepare for Collaboration Questions
Since this role involves working closely with the sales team, be ready to discuss how you’ve successfully collaborated with other departments in the past. Share examples of how you’ve aligned marketing efforts with sales goals to drive lead generation and account engagement.
✨Demonstrate Analytical Skills
The job requires strong analytical skills, so be prepared to talk about how you've used data to inform your marketing decisions. Discuss any tools or methodologies you've employed to measure campaign performance and optimise strategies based on insights.
