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For Companies Position Summary:
The Marketing Analyst is responsible for gathering and interpreting data related to marketing campaigns, product category and brand performance, customer behaviour, and market trends to provide actionable insights. This role supports strategic decision-making and helps optimize marketing efforts to improve ROI.
in addition, the Marketing Analyst will be called upon from time-to-time to contribute to or lead transversal projects on a range of commercial topics e.g. legislation compliance, intellectual property, deal evaluation etc
Key Responsibilities:
- Analyse brand, product category and marketing campaign performance using tools like Google Analytics, CRM systems, and BI platforms.
- Track and report key performance indicators (KPIs)
- Conduct market and competitor analysis to identify opportunities and threats.
- Collaborate with marketing and sales teams to align data insights with business goals.
- Segment audiences and support targeted marketing strategies.
- Develop dashboards and regular reports to communicate findings.
- Make recommendations to improve product category performance
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proficiency in data analysis tools (Excel).
- Experience with marketing platforms like Google Analytics, HubSpot, Salesforce, etc.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities
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Marketing Analyst employer: Hozelock (UK)
As a leading employer in the marketing sector, we offer a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous training opportunities and a culture that values data-driven decision-making. Located in a vibrant area, our team enjoys a supportive atmosphere where creativity thrives, making it an ideal place for Marketing Analysts to develop their careers while contributing to impactful projects.
Contact Detail:
Hozelock (UK) Recruiting Team
