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- Tasks: Join our team to enhance e-commerce experiences through A/B testing and data analysis.
- Company: Office Shoes is a leading fashion retailer focused on delivering exceptional customer journeys.
- Benefits: Enjoy flexible working options, a vibrant team culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and customer satisfaction in the fashion industry.
- Qualifications: Passion for fashion, strong analytical skills, and knowledge of HTML/CSS are essential.
- Other info: This role requires an EU work permit and offers a chance to work in London.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a passionate fashion enthusiast with a flair for e-commerce to join our team. In this role, you will collaborate with the e-commerce trading team to gather A/B testing requirements, always prioritising the customer experience. You will use commercial insights and data analysis to inform your decisions. Additionally, you will oversee all content updates, ensuring that the customer journey is clear and accurate.
Key responsibilities include:
- Delivering optimisation & personalisation initiatives across Office & Offspring websites and apps.
- Leading A/B testing campaigns, identifying opportunities for innovation, and implementing impactful changes using Bloomreach and other tools.
- Collaborating with trade, buyers, and CRM teams for seamless execution.
- Enhancing customer experience by supporting premiumisation efforts, optimising CMS templates, briefing new features, and ensuring mobile and desktop journeys meet expectations.
- Planning, briefing, and executing all trading optimisation A/B tests across OFFICE, OFFICE London, and Offspring websites.
- Using Google Analytics and Content Square to proactively optimise online selling through site search updates, product recommendations, and promotional badges.
- Working closely with the design team to ensure all requirements are met and creative is commercially clear with accurate information.
- Collaborating with the trading team to gather requirements, plan future tests, and manage the relationship with our optimisation platform Dynamic Yield, including weekly analysis with the account manager.
- Holding regular meetings with trade and marketing teams to prioritise future optimisation efforts.
- Compiling and sharing weekly and monthly optimisation reports with insights and competitor analysis.
- Attending weekly planning meetings to align on content and trading expectations.
- Communicating optimisation plans with the team to ensure alignment.
- Utilising HTML and CSS knowledge to implement trading updates.
- Liaising with Front End Developers (agency) on creating and testing new experiences.
Ecommerce Optimisation & Personalisation Specialist employer: Office Shoes
Contact Detail:
Office Shoes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Optimisation & Personalisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and personalisation. Understanding current market dynamics and customer preferences will help you demonstrate your passion for the role during interviews.
✨Tip Number 2
Gain hands-on experience with A/B testing tools like Bloomreach and Dynamic Yield. Being able to discuss specific examples of how you've used these tools to drive optimisation will set you apart from other candidates.
✨Tip Number 3
Brush up on your data analysis skills, particularly with Google Analytics and Content Square. Being able to interpret data and make informed decisions will be crucial in this role, so be prepared to discuss your analytical approach.
✨Tip Number 4
Network with professionals in the e-commerce field, especially those who have experience in optimisation and personalisation. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Ecommerce Optimisation & Personalisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce optimisation and personalisation. Include specific examples of A/B testing campaigns you've led or contributed to, as well as any tools like Google Analytics or Bloomreach that you are familiar with.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and e-commerce. Discuss how your skills align with the responsibilities listed in the job description, particularly your ability to enhance customer experiences and collaborate with various teams.
Showcase Your Analytical Skills: Since the role involves data analysis, provide examples of how you've used commercial insights to inform decisions in previous roles. Mention any specific metrics or outcomes that resulted from your initiatives.
Highlight Technical Proficiency: If you have knowledge of HTML and CSS, be sure to mention this in your application. Discuss any experience you have working with front-end developers or implementing trading updates, as this is crucial for the role.
How to prepare for a job interview at Office Shoes
✨Show Your Passion for Fashion
As a candidate for the Ecommerce Optimisation & Personalisation Specialist role, it's crucial to demonstrate your enthusiasm for fashion and e-commerce. Share examples of how you've engaged with the industry, whether through personal projects, previous roles, or even your shopping habits.
✨Highlight Your Data Analysis Skills
Since the role involves using commercial insights and data analysis, be prepared to discuss your experience with tools like Google Analytics and Content Square. Bring specific examples of how you've used data to inform decisions and optimise customer experiences in past roles.
✨Prepare for A/B Testing Discussions
A significant part of the job revolves around A/B testing. Be ready to explain your understanding of the process, share any relevant experiences, and discuss how you would approach identifying opportunities for innovation in the context of the company's websites and apps.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams, including trade, buyers, and design. Prepare to discuss how you've successfully collaborated in the past, highlighting your communication skills and ability to align different stakeholders towards common goals.
