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- Tasks: Lead user acquisition strategies and optimize campaigns for a freemium game.
- Company: Join a dynamic startup studio with big ambitions in the gaming industry.
- Benefits: Work in a young, innovative environment with opportunities for growth.
- Why this job: Be part of an exciting journey to drive user growth and make an impact.
- Qualifications: Experience in user acquisition or performance marketing, especially in gaming.
- Other info: Based in the UK or London office; submit your resume to dan@eleven-eleven.io.
The predicted salary is between 43200 - 72000 £ per year.
Summary: We’re seeking an experienced Lead of User Acquisition to drive user growth and campaign performance for a startup studio working on an exciting freemium game. Based in the UK or the London office, you’ll be responsible for strategy, optimize UA channels, and report to C-Level. If you want to work in a young studio with lots of ambition then this is for you. Responsibilities: User Growth : Design and manage advertising strategies to exceed monthly user growth targets. Cost Optimization : Deliver effective campaigns balancing cost-per-acquisition (CPA) with lifetime value (LTV). Performance Testing : Conduct continuous testing and data-driven optimizations. Channel Expansion : Identify and scale new acquisition channels. Strategic Planning : Align UA strategies with growth targets and scale campaigns across platforms like Facebook, Google, TikTok, and Unity Ads. Budget Tracking : Collaborate with finance teams to ensure ROI-focused budget management. Essential Skills: Experience : Experience in UA or performance marketing for freemium/iAP-driven apps, preferably in gaming. Expertise : Hands-on experience in campaign management and optimization. Mindset : A growth-focused, ambitious individual comfortable in a dynamic and startup environment. Channel Knowledge : Deep understanding of mobile gaming acquisition strategies, including social media and programmatic marketing. To apply, please submit your resume to dan@eleven-eleven.io. Qualified applicants will be contacted for interviews.
Lead of User Acquisition employer: Eleven Eleven
Contact Detail:
Eleven Eleven Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead of User Acquisition
✨Tip Number 1
Familiarize yourself with the latest trends in user acquisition, especially in the gaming industry. Understanding what strategies are currently working can give you an edge during discussions with our team.
✨Tip Number 2
Showcase your experience with specific campaigns you've managed in the past. Be ready to discuss the results and optimizations you implemented, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Prepare to talk about your approach to balancing CPA and LTV. We value candidates who can think strategically about budget management and ROI-focused campaigns.
✨Tip Number 4
Research our current user acquisition channels and think of innovative ways to expand them. Presenting fresh ideas during your conversation can set you apart from other candidates.
We think you need these skills to ace Lead of User Acquisition
Some tips for your application 🫡
Tailor Your Resume: Make sure to customize your resume to highlight your experience in user acquisition and performance marketing, especially in the gaming sector. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for user growth and your understanding of the freemium model. Mention your familiarity with platforms like Facebook, Google, and TikTok, and how you can contribute to the startup's ambitions.
Showcase Relevant Experience: In your application, emphasize any hands-on experience you have with campaign management and optimization. Provide examples of successful campaigns you've led and the impact they had on user acquisition.
Highlight Your Growth Mindset: Convey your growth-focused mindset in your application. Discuss how you thrive in dynamic environments and your eagerness to take on challenges in a startup setting.
How to prepare for a job interview at Eleven Eleven
✨Show Your Expertise in User Acquisition
Be prepared to discuss your previous experience in user acquisition, especially in the gaming sector. Highlight specific campaigns you've managed and the results achieved, focusing on metrics like CPA and LTV.
✨Demonstrate Your Strategic Thinking
Think about how you would align user acquisition strategies with growth targets. Be ready to share your ideas on optimizing campaigns across various platforms such as Facebook, Google, and TikTok.
✨Emphasize Data-Driven Decision Making
Since performance testing and data-driven optimizations are key responsibilities, come prepared with examples of how you've used data to inform your campaign strategies and improve performance.
✨Show Your Passion for Growth and Innovation
This role is in a dynamic startup environment, so convey your enthusiasm for growth and innovation. Share your thoughts on emerging trends in mobile gaming acquisition and how you can contribute to the studio's ambitious goals.
