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For Companies At a Glance
- Tasks: Lead brand growth through creative marketing strategies and impactful campaigns.
- Company: Join an affordable luxury activewear brand focused on women’s fashion and culture.
- Benefits: Enjoy competitive salary, bonuses, discounts, and 33 days off including bank holidays.
- Why this job: Shape brand relevance in a collaborative environment that values creativity and inclusivity.
- Qualifications: Experience in marketing within activewear or fashion; strong leadership and communication skills required.
- Other info: Opportunity for international exposure and clear career progression in a supportive team.
The predicted salary is between 43200 - 72000 £ per year.
Our client, an affordable luxury contemporary women's activewear brand, is seeking a Marketing Manager to lead its next chapter of brand growth across the UK and Europe. Excellent salary. Career progression. Collaborative team. A management that supports and cares.
This is a strategic and hands-on role, ideal for a growing marketing leader who thrives in creative, cross-functional environments and wants to shape brand relevance at the intersection of fashion, movement, and culture.
Your Role
- Brand Strategy & Creative Direction
- Define and own the brand vision across sport and lifestyle categories
- Build long-term marketing strategies grounded in consumer insights and commercial goals
- Elevate brand storytelling and cultural relevance through campaigns, content, and partnerships
- Integrated Marketing & Key Account Activation
- Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels
- Partner with key retailers to co-create full-funnel marketing activations
- Localise campaigns for the UK and key European markets ensuring cultural and consumer alignment
- Cross-Functional & Campaign Leadership
- Lead campaign planning and execution from brief to delivery, including production and performance analysis
- Deliver impactful activations across DTC and wholesale channels, from store takeovers to digital launches
- Align closely with sales, product, digital, and merchandising teams to ensure a unified brand voice
- Budget Oversight & ROI Analysis
- Own the UK & European marketing budget with clear tracking and performance insights
- Prioritise high-impact initiatives, ensuring spend drives both brand value and commercial return
- Contribute to monthly and quarterly planning cycles with strategic input and results-led adjustments
What You Bring
- Experience
- Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear
- Proven track record of building brand equity and delivering successful campaigns across multiple markets
- Comfortable working in matrixed or international business environments
- Leadership experience, managing teams and stakeholders across functions
- Skills & Mindset
- Strategic yet agile—able to shape long-term plans while jumping into day-to-day execution
- Confident working across retail, media, content, and digital marketing channels
- Skilled at localising global campaigns and understanding regional consumer nuances
- A natural collaborator and clear communicator, with strong influencing skills
- Passionate about movement, culture, and building inclusive brand communities
What You Will Get
- Competitive base salary + annual bonus + regular salary reviews
- 33 days including 8 bank holidays
- Exclusive employee discounts across all brands
- Regular team events—think summer sports days and winter socials
- Clear career progression and development opportunities
- Collaborative, inclusive work culture with supportive leadership
- Entrepreneurial spirit with ethical and sustainable values
- International exposure across a diverse, global supply chain.
Marketing Manager employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the brand's current marketing strategies and campaigns. Understanding their approach will help you align your ideas with their vision and demonstrate your knowledge during discussions.
✨Tip Number 2
Network with professionals in the activewear and fashion industries. Attend relevant events or join online communities to connect with people who can provide insights or even refer you to opportunities within the company.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight your ability to work cross-functionally and how you've driven brand growth, as this aligns closely with the role's requirements.
✨Tip Number 4
Stay updated on trends in the activewear market and consumer behaviour. Being knowledgeable about the latest developments will show your passion for the industry and your readiness to contribute to the brand's growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's vision and values. Familiarise yourself with their current marketing strategies and campaigns to demonstrate your knowledge in your application.
Tailor Your CV: Highlight relevant experience in brand and integrated marketing roles, especially within activewear or fashion. Use specific examples of successful campaigns you've led, focusing on metrics and outcomes to showcase your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for movement and culture. Discuss how your strategic mindset and collaborative approach align with the company's goals, and mention any specific ideas you have for their brand growth.
Showcase Leadership Skills: Emphasise your leadership experience in managing teams and cross-functional projects. Provide examples of how you've influenced stakeholders and driven successful marketing initiatives in previous roles.
How to prepare for a job interview at Provallar Executive Search
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly research the brand's vision and values. Understand how they position themselves in the activewear market and be prepared to discuss how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Be ready to share specific examples of successful marketing campaigns you've led in the past. Highlight your role in these projects, the strategies you implemented, and the measurable outcomes that resulted from your efforts.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, prepare to discuss your experience in cross-functional collaboration. Share examples of how you've effectively communicated and partnered with different departments to achieve common goals.
✨Highlight Your Strategic Agility
The job requires a balance of strategic planning and hands-on execution. Be prepared to discuss how you've successfully navigated both aspects in previous roles, showcasing your ability to adapt strategies based on real-time insights and market changes.
