Email Marketing Manager / Email Automation Specialist – Forex

About Us: We are a leading global Forex trading platform, offering traders advanced tools and resources to navigate the dynamic world of currency markets. Our mission is to empower traders with innovative institutional-grade trading solutions and open the doors to a better trading future for our clients. We’re seeking a highly skilled, versatile Email Marketing Manager with expertise in email automation and performance marketing to join our diverse, rapidly expanding team with a new approach to the financial markets. In this role, you will leverage email campaigns to engage traders, build loyalty, and drive conversions, helping us to reach new heights in a highly competitive industry. Job Summary: As the Email Marketing Manager, you will be responsible for developing, executing, and optimising email marketing strategies tailored to our Forex audience. Your role will focus on creating targeted, data-driven campaigns to engage both new and existing traders, enhance customer retention, and maximise conversions. Working closely with cross-functional teams (design, content, IT), you’ll ensure that all email marketing efforts are aligned with business objectives and contribute to the overall success of our marketing strategies. Key Responsibilities: • Email Campaign Strategy & Execution: o Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention. o Design and manage high-performing email campaigns, including trading education emails, promotional offers, market updates, and trading tips. o Segment email lists based on trader behaviour, account status, and lifecycle stages (e.g., new users, active traders, dormant accounts) to deliver personalised content. • Email Automation & Workflows: o Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for lapsed traders. o Optimise email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active traders. o Ensure seamless data integration between email platforms, CRM systems, and other marketing tools to maintain an efficient workflow. • Campaign Monitoring & Performance Optimisation: o Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results. o Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations. o Analyse customer behaviour (e.g., engagement with educational content, trading activity) and adjust email targeting to improve conversions. • Collaboration & Cross-Functional Coordination: o Collaborate closely with content, design, and IT teams in and outside of the marketing department to produce compelling email assets, ensure brand consistency, and execute campaigns smoothly. o Coordinate with other marketing channels (e.g., social media, paid ads, SEO) to align email campaigns with broader marketing initiatives such as special promotions, product launches, or trading webinars. • Segmentation & Personalisation: o Leverage data insights to develop targeted segmentation strategies, ensuring email content is personalised based on trader behaviour, market interests, and account type. o Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat trading. • Email Platform & Tool Integration: o Integrate email campaigns with key marketing platforms and CRMs to streamline customer journeys and maximise email effectiveness. o Utilise advanced features of email platforms to automate processes, improve personalisation, and optimise performance. Required Qualifications: • Experience: 3+ years of experience in email marketing, particularly within the Forex, finance, or trading industry. • Email Marketing Expertise: Strong experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud) and email automation tools. • Analytical Skills: Ability to monitor, analyse, and interpret email campaign data to drive optimisations and improve performance. • Campaign Management: Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting. • Segmentation & Personalisation: Expertise in email list segmentation, personalisation strategies, and targeted campaigns based on customer data. • Collaboration Skills: Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams. • Forex Knowledge: Familiarity with the Forex market, trading platforms, and the specific needs and interests of Forex traders. Preferred Qualifications: • Certifications: Google Analytics, HubSpot, or email marketing-related certifications are a plus. • Experience with CRM Systems: Knowledge of CRM systems (e.g., Salesforce, HubSpot) and how they integrate with email marketing platforms. • Design Skills: Basic understanding of email design (HTML/CSS) or experience working with designers to create compelling email templates. • Interest in Trading/Finance: Passion or prior experience in the Forex, finance, or investment sectors is highly desirable. What We Offer: • Competitive Salary & Performance-Based Incentives • Opportunities for Professional Growth: Access to learning resources, certifications, and career development in the fast-paced Forex industry. • Innovative & Fast-Paced Environment: Join a rapidly growing company with opportunities for innovation, creativity, and making an impact in the Forex space.