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For Companies At a Glance
- Tasks: Unlock marketing data value through analytics and dashboard creation.
- Company: Join a renowned travel brand transforming its marketing and analytics.
- Benefits: Earn £400-£450 per day with a flexible hybrid work model.
- Why this job: Be part of an exciting transformation while enhancing your analytics skills.
- Qualifications: Strong experience in Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence required.
- Other info: Contract duration is 3-6 months, ideal for those seeking impactful projects.
We’re working with a well-known travel brand currently undergoing an exciting period of transformation in their marketing and analytics function. They’re looking for a Digital Analytics Consultant to unlock value from their marketing data.
This role is ideal for someone with a strong marketing analytics background, comfortable working across Adobe Analytics, Salesforce Marketing Cloud Intelligence (formerly Datorama) and Tableau.
You will be supporting the marketing and digital analytics teams with:
- Supporting with deep dives in Adobe Analytics
- Building dashboards in Tableau using Salesforce data
- Surfacing insights from existing data sources
- Using Marketing Cloud Intelligence to activate marketing data
- Exploring multi-touch attribution and supporting early steps in attribution modelling
- Contributing to personalisation initiatives tied to app and campaign performance
Skills & Experience
- Strong experience working with Adobe Analytics
- Experience building dashboards with Tableau
- Experience with Salesforce Marketing Cloud Intelligence (Datorama)
- Familiarity with attribution modelling and marketing performance measurement
- Background in app analytics and personalisation is a plus
Benefits
£400-£450 per day inside IR35, 3-6 month contract, London (hybrid)
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Consultant
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Adobe Analytics and Tableau. Consider taking online courses or tutorials to brush up on your skills, as demonstrating proficiency in these platforms can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the digital analytics field, especially those who have experience with the travel industry. Attend relevant webinars or local meetups to make connections and gain insights that could be beneficial during interviews.
✨Tip Number 3
Prepare to discuss real-world examples of how you've used data to drive marketing decisions. Be ready to explain your thought process and the impact of your work, as this will showcase your analytical skills and ability to contribute to the company's goals.
✨Tip Number 4
Stay updated on the latest trends in digital analytics and marketing performance measurement. Being knowledgeable about current best practices and innovations can help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
We think you need these skills to ace Digital Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence. Use specific examples that demonstrate your skills in marketing analytics and dashboard creation.
Craft a Compelling Cover Letter: Write a cover letter that explains why you are the perfect fit for the Digital Analytics Consultant role. Mention your familiarity with attribution modelling and how your background in app analytics can contribute to the company's goals.
Showcase Relevant Projects: If you have worked on projects involving multi-touch attribution or personalisation initiatives, be sure to include these in your application. Detail your role and the impact of your contributions.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial in analytics roles.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your experience with Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence. Be prepared to discuss specific projects where you used these tools to derive insights or build dashboards.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems using marketing data. Think of examples where you've successfully conducted deep dives or contributed to attribution modelling, and be ready to explain your thought process.
✨Demonstrate Your Understanding of Multi-Touch Attribution
Since the role involves exploring multi-touch attribution, brush up on your knowledge in this area. Be ready to discuss how you would approach attribution modelling and its importance in measuring marketing performance.
✨Emphasise Personalisation Initiatives
If you have experience with app analytics and personalisation, make sure to bring it up. Discuss how personalisation can enhance campaign performance and provide examples of how you've implemented such strategies in the past.
