Head of PR/IR EMEA

Morphe was born in 2008 among the artists and influencers of Los Angeles, instantly disrupting the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew into eyeshadow, blush, bronzer, lip, and more, so did its fanbase of unapologetic makeup lovers. Morphe continues to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves.

FORMA is a family of brands leading what’s next in beauty. An incubator, accelerator, and curator of today’s foremost beauty and wellness brands, FORMA leverages world-class capabilities, a powerful growth platform, and the most prolific influencer network in the industry to celebrate, support, and seek out those changing the world through creative expression.

Summary Of Position

The Head of PR & IR will be responsible for developing and executing the PR & IR strategy and campaigns throughout the EMEA Region in support of the global strategy, driving brand awareness and sales for Morphe. This role will oversee regional PR, including local agencies and pertaining to wholesale partnerships. Additionally, this position plays a key role in identification and management of brand-aligned regional influencer partnerships, securing, developing, nurturing and growing those relationships to deliver increased consumer engagement and commercial success as measured by regular performance reporting and analytics.

The Head of PR & IR acts as an expert on the brand in the market, products and PR & Influencer-worthy initiatives in order to effectively liaise with agency partners and other key stakeholders. The role-holder will be responsible for all aspects of PR & IR strategy, planning, campaigns and earned content and UGC creation within EMEA. The role will include regular liaison across departments, including Marketing, Ecommerce, Retail, Education and Wholesale teams.

Principle Accountabilities

• PR (20%)
  • Oversee the PR function for EMEA, leading internal and external partners to deliver FORMA’s public relations strategies and goals.
  • Lead a regional team to deliver operational PR activities which support brand growth and positive brand awareness.
  • Review agency partners to ensure delivery of substantial positive PR results whilst maintaining value for money; renegotiating, ending or creating new partnerships as appropriate.
  • Lead approvals for press related activities and events, with ultimate accountability for delivering ROI on all budgeted activities.
  • Contribute to all regional social media activity, in partnership with Global and aligned with brand strategies and goals.
• Influencer Relationships (45%)
  • Contribute to FORMA global influencer programmes and seasonal activations in local markets, partnering with global team on implementation of micro-influencer programmes.
  • Build and maintain effective relationships with key industry influencers on behalf of FORMA throughout EMEA, as pre-agreed with Global through strategic review and in partnership with 3rd party agencies.
  • Manage paid influencer relationships within the EMEA region, from securing talent, negotiating contracts and executing content, in alignment with the global team.
  • Maintain strong understanding of the influencer landscape within beauty across local markets, ensuring all relevant social activity is tracked and escalated as appropriate.
  • Monitor, report and evaluate influencer social platform usage, content creation patterns, and broader activity within the market.
  • Act as the regional lead for delivery of local influencer programmes by identifying and nurturing local influencers.
  • Contribute to campaign ideation and tactics and lead related in-market brand events (25%).
• Line Management (10%)
  • Line manage the Influencer Marketing Senior Specialist who will administer stock, coverage, materials, and reporting as well as supporting across all PR & IR activity.
  • Inspire, motivate and develop the Influencer Marketing Senior Specialist, providing guidance and mentorship wherever necessary.
  • Conduct regular 1-1s, jointly setting objectives and performing annual/bi-annual performance reviews.
  • Ensure the PR & IR team are adhering to FORMA Brands vision, values, mission, culture and policies.

Fiscal Accountabilities

• Management of regional PR & IR budgets including campaign, paid/earned media and event budgets.
• Management of regional PR stock budget.

Key Working Relationships

• Global Brand & Marketing team.
• Global Social Media & Influencer Relations teams.
• External agency partners.
• Influencers and micro-influencers.
• All regional stakeholders, including Marketing, Retail, Ecommerce, VM, Education, Supply Chain and Operations.

Required Skills & Experience

• Proven experience in PR/Comms/Influencer Management essential, at a management level.
• Previous experience in a young, dynamic beauty brand desirable.
• Must possess an in-depth understanding of the beauty market and social media/influencer landscape within the UK (and ideally Europe).
• Experience of identifying and establishing new influencer relationships strongly preferred, with a proven track record in nurturing influencer relationships for mutual success.
• Leadership skills, demonstrating maturity and composure in a diverse range of situations.
• The ability to remain calm under pressure, to quickly identify solutions to challenges and to work with a diverse range of stakeholder demands.
• Diplomacy, tact, team support and spirit; an overall can-do attitude.
• Must be a strong advocate of FORMA vision, values and culture.
• Previous experience in a very fast-paced, agile work environment.
• Excellent communicator and natural networker with proven results.
• Commercially minded with prior experience of delivering proven financial results through social/PR activity.
• Proven success in managing and developing people.
• Skilled in Word, Powerpoint, Outlook and Excel as well as experience with media monitoring and influencer platforms (preferred).
• Highly organized and detail oriented with deep knowledge of social content, best practices and digital trends.
• Extensive experience in budget management and event planning.
• Time management skills with ability to prioritize and multi-task across multiple workstreams.
• Self-motivated, with an enthusiastic and self-starter attitude.
• Flexibility in working hours and travel.

Travel Requirements

• Attend influencer events both domestically and internationally.
• Travel as required by the business up to 25%.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Personal Care Product Manufacturing