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- Tasks: Lead CRM and digital content execution to enhance customer engagement and brand value.
- Company: Join Pret, a global leader in fresh food and organic coffee with over 500 shops worldwide.
- Benefits: Enjoy competitive salary, 33 days holiday, private healthcare, free lunch, and 50% shop discount.
- Why this job: Be part of a fun, dynamic team focused on growth and customer satisfaction in a vibrant culture.
- Qualifications: Experience in CRM roles, strong analytical skills, and a creative mindset are essential.
- Other info: Hybrid working model with three days in the office; apply by 31st January 2025.
The predicted salary is between 36000 - 60000 £ per year.
People at Pret work hard, have fun, learn a lot and really grow. Right now, we’re looking for a passionate CRM and Content Manager to join us. Pret is an international on-the-go food and drink retailer, founded in 1986, with the idea of bringing quality, fresh food and organic coffee to an uninspiring British industry. Our mission is to bring joy through organic coffee, freshly prepared food and exceptional customer service to millions around the world. Pret now runs over 500 shops across the UK, France, USA, and Hong Kong, with additional shops run by franchise partners in the UK, US, Dubai, Singapore, India, Canada, Kuwait and several European cities. The business now has a global turnover of ~£1B.
If you’re successful in this application, you will be joining the UK and EU Marketing team to lead our CRM and Digital content execution.
The Role
As the CRM and Digital Content Manager, you will be responsible for supporting the Head of Digital Marketing in developing an integrated multi-channel approach to our owned properties (CRM, SMS, APP and Web) focusing on driving commercial value and creating brand value through your execution. You will partner with the broader digital team and MarTech product owners in the development and execution of our CRM strategy across marketing and automated journeys and is central in the ongoing development of the CRM platform (Braze) capability.
What will I be doing?
- Ownership of all UK CRM comms for Pret.co.uk and Pret Delivers, including retention and loyalty journeys.
- Help define and analyse Pret UK’s core customer segment, and approach to segmented personalisation.
- Manage UK CMS to ensure website and app content is optimised, taking a holistic customer view of our owned digital ecosystem.
- Methodically monitor and report on channel-specific performance, summarise key insights and recommend actions to improve performance to key stakeholders on a weekly and monthly basis (as relevant).
- Management of all APP and Web content, including the briefing of, and update of digital assets.
- Working in partnership with design and digital marketing team to create clear and consistent comms across channels.
Skills and experience
- Experience in a CRM role in a retail or high growth business as well as D2C eCommerce business.
- A proven track record of success in scaling digital business through cross-channel user acquisition, conversion and retention initiatives.
- Strong with Excel and ability to analyse different digital data sets, comfortable using Google Analytics.
- Experience briefing and supporting with eCom content creation for digital channels.
- Experience using CMS systems to manage website content and changes (Braze).
- Data driven and 100% customer-oriented.
- A creative thinker, who uses data and performance to make decisions and plans for growth.
Pret offers:
- Competitive salary and annual bonus.
- 33 days holiday a year including Bank Holidays.
- Private healthcare.
- Life assurance.
- Pret pension scheme.
- Season ticket loan.
- Free lunch and drinks.
- 50% discount in Pret shops worldwide.
- Great reward and recognition events.
- Legendary parties.
At Pret, we embrace a hybrid working model, with our team spending three days a week in the office. The deadline for applications for this role is Friday 31st January 2025.
Contact Detail:
Pret A Manger Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Content Manager
✨Tip Number 1
Familiarise yourself with Pret's brand values and mission. Understanding their commitment to quality, fresh food, and exceptional customer service will help you align your approach and demonstrate your passion for the role during interviews.
✨Tip Number 2
Showcase your experience with CRM platforms, particularly Braze, by preparing specific examples of how you've successfully managed customer journeys and improved retention in previous roles. This will highlight your relevant skills and make you stand out.
✨Tip Number 3
Network with current or former employees of Pret on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application and interviews.
✨Tip Number 4
Prepare to discuss data-driven decision-making in your interviews. Be ready to share how you've used analytics tools, like Google Analytics, to inform your strategies and improve performance in past roles, as this is crucial for the position.
We think you need these skills to ace CRM and Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital content management. Focus on your achievements in previous roles, especially those related to customer retention and digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific experiences that align with Pret's mission and values, and explain how you can contribute to their CRM strategy.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past positions. Highlight your proficiency with tools like Google Analytics and Excel.
Demonstrate Creativity: In your application, provide examples of creative campaigns or strategies you've implemented in previous roles. This will show your ability to think outside the box and contribute to Pret's innovative approach.
How to prepare for a job interview at Pret A Manger
✨Know Your CRM Tools
Familiarise yourself with CRM platforms, especially Braze, as it's central to the role. Be prepared to discuss how you've used similar tools in past roles to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Since the role requires monitoring and reporting on performance, be ready to share examples of how you've used data analysis to inform your strategies. Highlight your experience with Excel and Google Analytics.
✨Understand Pret's Brand Values
Research Pret's mission and values thoroughly. Be prepared to explain how your personal values align with theirs and how you can contribute to bringing joy through their products and services.
✨Prepare for Creative Problem-Solving
As a creative thinker, think of examples where you've used innovative solutions to overcome challenges in previous roles. Be ready to discuss how you can apply this creativity to enhance Pret's digital content strategy.
