Senior Paid Social Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision – we are building the worlds most admired and compelling brand ecosystem.

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

As a Senior Paid Social Executive, you will be responsible for leading and executing paid social media strategies across multiple brands within our group. This includes owning both commercially-driven campaigns aimed at driving ROI, as well as more brand-led, engaging campaigns that foster a deeper connection with our audience. The ideal candidate will possess a strong understanding of paid social media platforms, a solid commercial mindset, and a creative flair to work across varied campaigns, platforms & brands.

Key Responsibilities:

• Develop and manage end-to-end paid social strategies for multiple brands, ensuring alignment with broader marketing and business goals.
• Work closely with stakeholders across brand, creative, and performance marketing teams to create both performance-driven and brand-led campaigns.
• Execute campaigns across key platforms (Facebook, Instagram, TikTok), ensuring optimal use of targeting, budgeting, and scheduling.
• Analyse and report on campaign performance, optimizing spend and targeting to ensure maximum ROI.
• Provide insights and recommendations for continuous improvement of campaigns, ensuring both immediate performance goals and long-term brand objectives are met.
• Collaborate with the performance marketing team to drive results-focused initiatives and meet KPIs such as sales & lead generation.
• Work alongside creative teams to develop innovative and engaging content tailored to the specific needs of each brand while maintaining brand consistency.
• Drive creative testing and experimentation to uncover insights that can inform both short-term campaign adjustments and long-term strategy development.
• Stay ahead of industry trends, platform updates, and competitor activity to ensure our brands remain innovative and competitive.
• Introduce new opportunities, features, and strategies to keep campaigns fresh and relevant in a rapidly evolving digital landscape.
• Create regular reports, dashboards, and insights to communicate campaign performance to key stakeholders, highlighting successes and areas for improvement.
• Collaborate with the data and insights team to provide actionable data-driven recommendations.
• Collaborate with key external partners across platforms.

Qualifications:

• Minimum of 2 years of experience in paid social media management, ideally with a mix of performance-focused and creative campaign execution (experience in retail preferred, but not essential).
• Strong commercial acumen and ability to manage budgets effectively while optimizing for performance.
• Knowledge of social media platforms (Facebook, Instagram, TikTok), their advertising tools, and best practices.
• Proven track record of successfully managing large-scale, multi-brand paid social campaigns.
• Experience with creative asset development and collaborating with cross-functional teams.
• Strong analytical skills, with the ability to interpret data and make informed decisions.

Additional Information:

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities: Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
• Fearless 1000: By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.
• Frasers Festival: An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
• CEO Sessions: Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
• Retail Reconnect: In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse.

Employee Welfare:

• Frasers Fit: Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs.
• Retail Trust: We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.

What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter.