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For Companies At a Glance
- Tasks: Lead eCommerce revenue growth and optimise website performance through data-driven strategies.
- Company: Join a profitable software company with ambitious growth plans and a global customer base.
- Benefits: Enjoy hybrid working, competitive salary, and performance-based bonuses.
- Why this job: Make a real impact in a results-focused environment with strong team support.
- Qualifications: Proven eCommerce success, analytical skills, and experience with CRO tactics required.
- Other info: Opportunity to design an affiliate marketing programme from scratch.
The predicted salary is between 32000 - 42000 £ per year.
Location: Manchester, UK (Hybrid – 3 days office, 2 days remote)
Salary: £40,000 – £50,000 + £12,000 OTE (based on 0.5% of eCommerce revenue)
Additional Bonus: Based on home customer renewals
Reports To: Head of Marketing
Type: Full-time, Permanent
About the Business
This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.
You’ll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.
Your Role
You’ll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company’s digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.
Additionally, you’ll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.
Key Responsibilities
- Revenue Growth & Retention
- Lead initiatives to achieve 20% YoY eCommerce revenue growth
- Improve home customer renewal rates toward 80%
- Develop and implement customer lifecycle strategies to improve retention
- Website Optimisation
- Identify underperforming pages and conversion drop-off points using analytics tools
- Collaborate with Product, Development, and Design to deliver UX and UI improvements
- Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)
- Cross-Functional Collaboration
- Work with the Campaigns Manager to increase site traffic through integrated campaigns
- Align with the Content Manager to optimise and revise on-site content
- Ensure marketing-led initiatives are effectively translated into product and UX development
- Affiliate Marketing Programme
- Design and implement an affiliate marketing programme from the ground up
- Build and manage affiliate partnerships to drive incremental revenue
- Monitor and optimise partner performance
- Data & Reporting
- Use tools like Google Analytics and Hotjar to track KPIs and user behaviour
- Generate regular performance insights and reports for internal stakeholders
- Make data-informed recommendations to shape broader marketing decisions
Skills & Experience
- Essential
- Proven success in growing eCommerce revenue and improving customer renewal rates
- Hands-on experience with website CRO tactics (A/B testing, UX, SEO)
- Experience launching/managing affiliate programmes
- Strong analytical mindset with fluency in Google Analytics, Hotjar, and CMS tools
- Excellent cross-functional collaboration and stakeholder communication skills
- Deep understanding of eCommerce platforms, user journeys, and conversion funnels
- Desirable
- Experience within the software or tech sector
- Familiarity with renewal or subscription-based revenue models
- Competence in using AI-driven tools to accelerate marketing performance
Why Apply?
This is a fantastic opportunity to make a tangible impact on digital performance in a profitable and ambitious company. You’ll have ownership, autonomy, and the backing of a capable team and leadership to drive measurable success—while enjoying a hybrid working environment and a performance-based bonus that rewards results.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and tools. Being knowledgeable about current market dynamics and technologies will help you stand out during discussions and interviews, showcasing your passion for the industry.
✨Tip Number 2
Network with professionals in the eCommerce space, especially those who have experience in affiliate marketing and conversion rate optimisation. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven revenue growth or improved customer retention in previous roles. Having concrete metrics and outcomes ready will demonstrate your capability and results-driven mindset.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you use data to inform marketing strategies. Familiarity with tools like Google Analytics and Hotjar is crucial, so be prepared to explain how you've leveraged these in past projects.
We think you need these skills to ace Ecommerce Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly any achievements related to revenue growth and customer retention. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities of the role. Mention specific strategies you've implemented in the past that led to measurable results.
Showcase Analytical Skills: Emphasise your proficiency with tools like Google Analytics and Hotjar. Provide examples of how you've used data to inform marketing decisions and improve website performance.
Highlight Cross-Functional Collaboration: Discuss your experience working with different teams, such as Product and Development. Illustrate how your collaborative efforts have led to successful marketing initiatives and improved user experiences.
How to prepare for a job interview at Job Traffic
✨Showcase Your Analytical Skills
As an eCommerce Marketing Manager, you'll need to demonstrate your ability to analyse performance data. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or Hotjar to drive revenue growth and improve customer retention.
✨Highlight Your CRO Experience
Since the role involves optimising website performance, make sure to share your hands-on experience with conversion rate optimisation tactics. Discuss any A/B tests you've conducted and the results you achieved, as well as your familiarity with UX and SEO improvements.
✨Discuss Cross-Functional Collaboration
This position requires working closely with various teams. Prepare to talk about your experience collaborating with product, development, and content teams. Share examples of how you've successfully aligned marketing initiatives with broader business goals.
✨Prepare for Affiliate Marketing Questions
Since you'll be launching and managing an affiliate programme, be ready to discuss your previous experience in this area. Talk about how you've built partnerships, monitored performance, and optimised strategies to drive incremental revenue.
