Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead conversion optimisation strategies and collaborate with teams to enhance customer experiences.
- Company: Join a fast-growing digital marketing agency in the entertainment sector with global clients.
- Benefits: Enjoy flexible hours, private health cover, and discounts on products/services.
- Why this job: Be a key player in a dynamic team, driving impactful marketing outcomes and gaining international experience.
- Qualifications: 5+ years in digital marketing, strong performance focus, and experience with CRO tools required.
- Other info: This role involves hybrid work in Manchester and frequent travel to Cyprus for 18 months.
The predicted salary is between 36000 - 60000 £ per year.
Manchester (Hybrid) with frequent travel to Cyprus. Are you a self-motivated CRO Manager, with strong performance marketing skills, a creative eye and a customer-centric approach? In this role, you will lead the conversations around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You will focus on maximizing the commercial returns for the business by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO, and more. You will thrive on being a true subject matter expert for all things conversion rate optimisation.
The Job... As Conversion Rate Optimisation Manager (CRO Manager), you will play a key role in the Marketing team. You will be someone who knows how to engage incoming prospects and existing customers and uses performance data to design new solutions that drive conversion lift, acting as a natural experimenter. This is a full-time role with flexible hours. You will work in the modern Manchester office 2 days a week, with the rest remote. There will also be frequent travel to Cyprus for approximately 18 months; at least 1 week per month.
Responsibilities include:
- Owning specific KPIs within defined areas of the conversion funnel.
- Working closely with other teams to optimize the first purchase experience for new customers.
- Leading the strategy, design, implementation, and measurement of the brand’s acquisition conversion optimisation activities.
- Analyzing conversion metrics & KPIs from high-value and high-volume sources and providing insights to maximize contributions to business outcomes.
- Deep diving into performance data to generate recommendations, and executing A/B & multivariate testing, new landing pages, and digital engagement experiences.
- Aiming for high agility and velocity in optimisation, focusing on marketing & commercial outcomes.
- Mastering targeted communication and personalization to deliver optimal content and experiences that increase conversions.
- Collaborating with marketing teams across channels to meet or exceed customer acquisition targets.
- Monitoring customer cohorts post-purchase and providing insights to shape marketing strategies.
- Planning activities and forecasting their impact on business outcomes.
- Delivering executive reports with complex analytical findings in a concise manner.
- Documenting key learnings and successes in company wiki and Jira to build intellectual property.
About You... You will join a dynamic digital marketing agency with an international client base, focused on growth and collaboration. Key experience includes:
- 5+ years in digital marketing with a performance focus.
- Successful experience in scaling CRO programs.
- A customer-centric approach with understanding of UX, UI, and digital design best practices.
- Experience with tools like Optimizely, Google Optimize, Omniconvert, Unbounce, etc.
- Ability to analyze and present performance data effectively.
- Managing multiple projects within a complex organization.
- Strong negotiation and relationship-building skills.
- Willingness and ability to travel internationally.
The Company... A fast-growing digital marketing business in the entertainment sector, offering unique CRO projects and opportunities for internal promotion. Benefits include private health cover and discounts on products/services. We are actively interviewing and encourage interested candidates to apply with an updated CV today.
Conversion Specialist employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO). Being well-versed in current best practices and tools like Optimizely or Google Optimize will show that you're proactive and knowledgeable, which is crucial for this role.
✨Tip Number 2
Network with professionals in the digital marketing and CRO space. Attend industry events or webinars to connect with others who might provide insights or even referrals to help you stand out as a candidate.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Highlighting your hands-on experience with A/B testing and data analysis will demonstrate your capability to drive results.
✨Tip Number 4
Showcase your ability to collaborate across teams. Since this role involves working closely with UX/UI designers and digital marketers, emphasising your teamwork skills and past collaborative projects can set you apart from other candidates.
We think you need these skills to ace Conversion Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and conversion rate optimisation. Focus on specific achievements and metrics that demonstrate your success in previous roles, especially those related to CRO.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your customer-centric approach. Mention your familiarity with tools like Optimizely and Google Optimize, and how you can contribute to the company's goals.
Showcase Relevant Experience: In your application, emphasise your 5+ years of experience in digital marketing, particularly any successful CRO programmes you've scaled. Provide examples of how you've used data to drive conversion improvements.
Highlight Soft Skills: Don't forget to mention your strong negotiation and relationship-building skills. These are crucial for collaborating with various teams and stakeholders within the company, so make sure to illustrate these abilities in your application.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your CRO Expertise
Be prepared to discuss your previous experience in conversion rate optimisation. Highlight specific projects where you successfully increased conversions, detailing the strategies you implemented and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since this role heavily relies on performance data, come equipped with examples of how you've used analytics tools to inform your decisions. Discuss any A/B testing or multivariate testing you've conducted and the insights gained from those experiments.
✨Understand the Customer Journey
Familiarise yourself with the customer journey and be ready to discuss how you would optimise each stage. Show that you can think from the customer's perspective and understand their needs and pain points.
✨Prepare for Collaboration Questions
As the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with UX/UI designers, developers, and marketers in the past. Emphasise your communication skills and ability to build relationships.
