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For Companies At a Glance
- Tasks: Lead brand strategies and initiatives to boost awareness and market share.
- Company: Join AG Barr, a beloved UK drinks brand with over 145 years of history.
- Benefits: Enjoy flexible working, up to 33 days holiday, and a competitive salary package.
- Why this job: Be part of a diverse team that values innovation and personal growth.
- Qualifications: Experience in brand management and strong leadership skills are essential.
- Other info: Applications close on 30th May 2025; apply early as roles may close sooner.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cumbernauld/Middlebrook/Milton Keynes - Hybrid
Are you ready to Be Your Best Barr None? We are all about Being Your Best Barr None and having a career with real Moments that Matter! AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. Employing around 900 people across three business units and four UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks. We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges. There’s never been a better time to join us!
What we’re looking for…
The core aim of the Marketing department is to build strong, healthy brands that consumers love to drink. The Senior Brand Manager will be responsible for developing and executing best in class brand strategies that increase brand awareness, strengthen brand equity, and drive business growth. The core aim of the role is to build and protect the brand(s) and to grow market share within the category segment for the Barr Soft Drinks portfolio. The ideal candidate will have a deep understanding of consumer behaviour, excellent project management skills, and the ability to work collaboratively with cross-functional teams. This role is highly commercial, with success being measured on brand financials in addition to consumer and market measures.
Your responsibilities will include...
- Develop and implement short and long term brand strategies that align with Barr Soft Drinks vision and goals.
- Lead cross-functional teams to execute brand initiatives across multiple channels, including digital, social, traditional media and retail.
- Conduct market research and analyse consumer insights to inform brand strategy and positioning.
- Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI.
- Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
- Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
- Mentor and develop junior team members to build a high-performing brand/marketing team.
- Collaborate with senior leadership to identify new business opportunities and drive revenue growth.
- Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
- Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
What you’ll bring...
- Bachelor's degree preferable.
- Extensive experience in brand management/consumer facing role, with a proven track record of developing and executing successful brand strategies.
- Strong leadership skills and the ability to motivate and inspire cross-functional teams.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior leadership, cross-functional teams and external partners.
- Strong analytical skills and experience using data to inform decision-making.
- Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
- Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted. Latest closing date for applications is Friday 30th May 2025. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Senior Brand Manager - Fixed Term (x2) employer: A G Barr plc
Contact Detail:
A G Barr plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Fixed Term (x2)
✨Tip Number 1
Familiarise yourself with AG Barr's brand portfolio. Understanding their key products like IRN-BRU and RUBICON will help you demonstrate your passion for the brand during interviews.
✨Tip Number 2
Stay updated on current trends in the beverage industry. Being knowledgeable about market dynamics and consumer behaviour will allow you to speak confidently about how you can contribute to AG Barr's growth.
✨Tip Number 3
Network with professionals in the marketing and brand management field. Engaging with others in the industry can provide insights and potentially lead to referrals that may strengthen your application.
✨Tip Number 4
Prepare examples of successful brand strategies you've implemented in the past. Be ready to discuss how these experiences align with AG Barr's goals and how you can bring similar success to their team.
We think you need these skills to ace Senior Brand Manager - Fixed Term (x2)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and consumer-facing roles. Use specific examples that demonstrate your success in developing and executing brand strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your ability to lead cross-functional teams and analyse consumer insights.
Showcase Leadership Skills: In your application, emphasise your leadership experience. Provide examples of how you've motivated and inspired teams in previous roles, as this is a key requirement for the Senior Brand Manager position.
Highlight Analytical Skills: Demonstrate your strong analytical skills by including instances where you've used data to inform decision-making. This will show that you can effectively monitor and evaluate brand activities, which is crucial for the role.
How to prepare for a job interview at A G Barr plc
✨Know the Brand Inside Out
Before your interview, make sure you have a deep understanding of AG Barr's brands, especially the ones under the Barr Soft Drinks portfolio. Familiarise yourself with their history, values, and recent marketing campaigns to demonstrate your passion and knowledge during the discussion.
✨Showcase Your Leadership Skills
As a Senior Brand Manager, you'll need strong leadership abilities. Prepare examples from your past experiences where you've successfully led cross-functional teams or mentored junior members. Highlight how your leadership style aligns with AG Barr's collaborative culture.
✨Demonstrate Analytical Thinking
Be ready to discuss how you've used data to inform brand strategies in previous roles. Bring specific examples of market research you've conducted or consumer insights you've analysed, and explain how these influenced your decision-making process.
✨Prepare for Creative Problem-Solving
AG Barr values innovation, so think of instances where you've developed fresh branding initiatives or solved complex problems creatively. Be prepared to share your thought process and how you approach challenges in brand management.
