Digital Specialist

About VIXIO: Vixio is the leading provider of regulatory intelligence. Our trusted insights and analysis give our clients a true picture of what’s happening in an ever-changing landscape. We combine world-class content with advanced technology to help our clients make informed strategic decisions to mitigate risks, capitalise on business opportunities and find competitive advantage.

The Role: As the Digital Marketing Specialist at Vixio, you will take the lead in designing, executing, and optimising impactful online marketing campaigns that showcase Vixio’s regulatory intelligence products and services. Leveraging your strong expertise in Financial Services, you will analyse market trends and customer behaviours to craft precise, data-driven strategies across diverse digital channels, including paid advertising, social media, email marketing, search engine marketing, and content creation. You will continuously monitor and interpret campaign performance metrics to refine initiatives for maximum effectiveness.

Collaborating closely with the sales team and fellow marketing professionals, you will ensure alignment of digital marketing efforts with broader business goals to elevate brand awareness, drive high-quality lead generation, and deepen customer engagement.

Key Responsibilities:

• Develop and implement digital marketing campaigns across multiple platforms (e.g., Google Ads, social media, email marketing, SEO, etc.)
• Manage and optimise website content and SEO including keyword research, on-page SEO, and backlink strategies to improve organic search rankings
• Manage social media accounts across social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram, Bluesky) to engage with followers and attract new leads
• Create and manage paid advertising campaigns (PPC, display ads, retargeting ads) across various platforms such as Google Ads, Facebook Ads, and LinkedIn
• Monitor and analyse campaign performance using tools like Google Analytics, social media analytics, and email marketing reports to track the performance of campaigns and make data-driven adjustments
• Create and manage email marketing campaigns, including newsletters, promotional offers, and lead nurturing emails
• Manage lead generation (e.g., through forms, landing pages, and lead magnets) and optimise the conversion rates across digital channels
• Collaborate with content teams to create SEO optimised blog posts, articles, videos, and other digital content that supports the overall marketing strategy and engages the target audience
• Working with marketing operations, conduct A/B testing for ads, landing pages, emails, and other digital assets to continually refine and improve marketing efforts

Skills & Qualifications:

• Strong understanding of the Financial Services industry – Knowledge of financial products, regulations, and market dynamics to tailor marketing strategies effectively.
• Digital marketing expertise – Proficiency in SEO, PPC, social media advertising, email marketing, and content marketing
• Data analysis and interpretation – Ability to analyse campaign performance metrics and customer data to optimise marketing efforts
• Experience with Marketing Automation Tools – Familiarity with platforms like Google Analytics (GA4), Pardot, Salesforce, LinkedIn Campaign Manager and Social Media Management tools for scheduling, managing, tracking and reporting campaign performance
• Content creation and copywriting skills – Crafting clear, compelling, and compliant marketing content for financial audiences including writing for SEO
• Project management skills – Ability to manage multiple campaigns, timelines, and stakeholders efficiently.
• Strong communication and collaboration abilities – Working effectively with sales teams, product managers, and external agencies.
• Analytical and critical thinking – Using market research and customer insights to inform strategy

Behaviours that you need to be successful:

• You are confident in your experience and can independently make decisions
• You are assertive and compassionate
• You are results driven
• You are curious and ask why
• You are persistent and tenacious and won’t give up at the first sign of challenge
• You consistently deliver high-quality work and on time - missing deadlines isn’t an option for you
• You manage key stakeholders up and across the business to set and manage expectations
• You thrive in a fast-paced environment
• You take pride in your work and consistently strive for excellence
• You pay attention to detail
• You know what’s important and prioritise accordingly
• You lead by example and are collaborative and respect colleagues
• You hold yourself and others accountable
• You have strong analytical skills and can tell a compelling story

Our Benefits:

• Hybrid Working (2 days in the office)
• Flexible working hours
• 20 days working abroad
• Salary sacrifice company car scheme
• Externally run sales training aligned to your objectives
• Pension
• Health Insurance
• Cycle to work scheme
• Dental
• Mental Health wellbeing Support

Our Core Values: https://www.vixio.com/vixio-values