Retail Communications Manager

Retail Communications Manager

Sunderland Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage all internal communications for retail teams, ensuring clarity and motivation.
  • Company: Join Hays Travel, a dynamic company focused on teamwork and employee welfare.
  • Benefits: Enjoy a collaborative culture, growth opportunities, team events, and travel discounts.
  • Why this job: Make a real impact in retail while working in a supportive and sociable environment.
  • Qualifications: Proven experience in internal communications or retail operations; strong writing and organisational skills required.
  • Other info: Opportunities for training and development, plus fun team nights-out and educational trips.

The predicted salary is between 36000 - 60000 £ per year.

We are looking for a dynamic and highly organized Retail Communications Manager to lead and manage all internal communications to our retail teams. In this pivotal role, you will be responsible for creating, coordinating, and delivering clear, engaging, and timely communications on a daily and weekly basis to ensure our teams are well-informed, aligned, and motivated. You’ll serve as the key link between the head office and stores, driving consistency, clarity, and connection across all levels of retail operations.

Key Responsibilities:

  • Lead all retail communications across the business, including daily updates, weekly newsletters, operational notices, and leadership messaging.
  • Plan and own the retail communications calendar, ensuring messaging is aligned with business priorities and trading needs.
  • Write, edit, and proofread high-quality communications that are clear, concise, and on-brand for store teams and field leadership.
  • Collaborate cross-functionally with key departments (e.g. Marketing, Commercial, HR, Operations) to gather relevant content and ensure timely distribution.
  • Manage internal communication tools/platforms (such as hub) and work to continuously improve their impact and usability.
  • Track and measure communication effectiveness through feedback loops, engagement metrics, and store-level insights.
  • Act as the voice of the retail team, championing clarity, context, and connection in all communications.
  • Support change management initiatives, ensuring clear messaging during times of transformation, launches, or organizational updates.

Requirements:

  • Proven experience in internal communications, retail operations, or similar communication-focused role (ideally within a multi-site retail environment).
  • Outstanding written and verbal communication skills, with a flair for turning complex information into clear, actionable messaging.
  • Strong planning and organizational abilities; capable of managing multiple priorities in a fast-paced environment.
  • Confident stakeholder manager and collaborator, able to influence and build relationships at all levels.
  • Comfortable using digital tools and platforms to disseminate and track communications.
  • Highly proactive and adaptable, with a keen understanding of retail environments and what store teams need to succeed.

Desirable Experience:

  • Experience in retail communications or internal comms for a distributed workforce.
  • Familiarity with communication tools like Microsoft Teams, SharePoint or retail-specific platforms.
  • Background in journalism, PR, marketing, or a related field is a plus.

What We Offer:

  • A chance to make a real impact on the front-line retail experience.
  • Collaborative and fast-paced team culture.
  • Opportunities for growth and development.

Our values:

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times: Supportive, Motivational, Innovative, Loyal, Excellent.

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important. Of course, it’s not all about work, we’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.

Retail Communications Manager employer: Hays Travel Limited

Hays Travel is an exceptional employer that prioritises the well-being and development of its employees, offering a vibrant and collaborative work culture. As a Retail Communications Manager, you will have the opportunity to make a significant impact on the retail experience while enjoying numerous growth opportunities, team events, and the chance to travel abroad for educational trips. Our commitment to our SMILE values ensures a supportive and innovative environment where your contributions are recognised and rewarded.
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Contact Detail:

Hays Travel Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Retail Communications Manager

✨Tip Number 1

Familiarise yourself with the retail environment and the specific challenges faced by store teams. Understanding their needs will help you tailor your communication style and content, making you a more effective candidate for the role.

✨Tip Number 2

Network with current or former employees in similar roles to gain insights into the company's culture and communication strategies. This can provide you with valuable information that you can reference during interviews.

✨Tip Number 3

Showcase your experience with digital communication tools in your discussions. Being comfortable with platforms like Microsoft Teams or SharePoint is crucial, so be ready to discuss how you've used these tools effectively in past roles.

✨Tip Number 4

Prepare examples of how you've successfully managed internal communications in previous positions. Highlighting your ability to create engaging content and measure its effectiveness will demonstrate your suitability for this role.

We think you need these skills to ace Retail Communications Manager

Internal Communications
Retail Operations Knowledge
Written Communication Skills
Verbal Communication Skills
Content Creation
Editing and Proofreading
Stakeholder Management
Cross-Functional Collaboration
Organisational Skills
Digital Communication Tools Proficiency
Change Management
Engagement Metrics Analysis
Proactivity
Adaptability

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Retail Communications Manager. Familiarise yourself with the key tasks mentioned in the job description, such as leading communications and collaborating with various departments.

Tailor Your CV: Highlight your relevant experience in internal communications or retail operations. Use specific examples that demonstrate your ability to create clear and engaging messaging, manage multiple priorities, and collaborate effectively.

Craft a Compelling Cover Letter: In your cover letter, express your passion for retail communications and how your skills align with the company's values. Mention your proactive approach and adaptability, and provide examples of how you've successfully managed communications in previous roles.

Proofread Your Application: Ensure that your CV and cover letter are free from errors. Clear, concise, and well-structured writing is crucial for this role, so take the time to proofread and edit your documents before submitting them through our website.

How to prepare for a job interview at Hays Travel Limited

✨Showcase Your Communication Skills

As a Retail Communications Manager, your ability to communicate clearly and effectively is crucial. Prepare examples of how you've successfully conveyed complex information in previous roles, and be ready to demonstrate your writing skills during the interview.

✨Understand the Retail Environment

Familiarise yourself with the retail landscape and the specific challenges that come with it. Be prepared to discuss how you would address common issues faced by store teams and how your communication strategies can help improve their performance.

✨Highlight Your Organisational Abilities

This role requires strong planning and organisational skills. Share experiences where you've managed multiple projects or communications simultaneously, and explain how you prioritised tasks to meet deadlines effectively.

✨Demonstrate Collaboration Skills

Since the role involves working cross-functionally, be ready to discuss how you've collaborated with different departments in the past. Highlight any successful partnerships and how they contributed to effective communication within the organisation.

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