Paid Social Content Lead

🎥 Paid Social Content Lead 📍 Leeds (Office-based – Landmark Building, LS11) 💰 £35k DOE | Full-timeSmile White is the UK’s fastest-growing dental brand- and we’re scaling. We’re looking for a Paid Social Content Lead to join our growing in-house marketing team.You’ll be the creative force behind our Meta, TikTok and YouTube ads- scripting, filming, editing and iterating content that stops scrolls and drives results.🔍 What You’ll Do:🎯 Concept & produce platform-native ad creatives (Meta, TikTok, YouTube) 🎥 Film & edit short-form video ads that convert 🧠 Test hooks, angles, and messaging alongside PPC & Brand teams 📊 Optimise creative based on ROAS, CTR, CPC, and retention 📲 Brief or source UGC creators when needed 🧩 Build modular assets for rapid creative testing & scaling✨ You’ll Thrive If You:Are fluent in short-form video trends, storytelling, and editingUnderstand the link between creative + performanceLove working at pace, iterating based on real-time dataHave experience with paid social ad content (agency or brand side)Are hands-on with a camera, confident in Adobe / CapCut / similar💼 Why Join Smile White?Play a key role in an incredibly fast-growing brand reshaping UK dentistryWork in a high-performing, collaborative and creative teamBased in our Leeds HQ (Landmark Building, LS11)Fast progression, creative ownership, and real impactSound like the role for you? Please apply and be sure to include links/ a portfolio of your work!