Lead Copywriter

Do you have a passion for toys and making a difference in a business that is going places? Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms! This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date. Job Purpose As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content and ensuring all written. Your work will be key in driving sales and brand awareness, enhancing customer engagement, and supporting both online and in-store experiences. Working in our busy marketing team you will be an experienced copywriter with excellent communication skills and a flair for storytelling, as well as being a highly proficient wordsmith. Your role will also need you to be confident and experienced in presenting and you will need to be proactive in your approach with a problem solving mindset. Your natural ability to influence and engage will also enable you to build strong stakeholder relationships. Skills & Experience A degree in English, communications, marketing, journalism, or a related field is preferred. Proven experience in copywriting for brand, content creation and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries Responsibilities Brand Tone of Voice & Messaging Develop a tone of voice for the brand which aligns with our brand strategy and produce guidelines to be used business-wide Campaign Copywriting Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage, that align with overarching campaign strategies. Long-Form Copywriting Develop Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to our customers and drives traffic to the website. SEO Copywriting Write SEO-friendly copy optimised for search engines without sacrificing creativity or quality, helping drive organic traffic and improve search rankings. Performance & Optimisation Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies. Team Collaboration Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials. As an employee at The Entertainer, your amazing benefits will include: – Birthday Leave plus 33 days of holiday (including Bank Holidays) – Annual Bonus scheme – Retail Trust & Virtual GP – Pension salary sacrifice – Flexible access to your pay via Wage Stream – Generous toy discount – Enhanced maternity and paternity pay – High Street and leisure discounts – Cycle to work scheme. – Life Cover So, if you\’ve got a passion for toys and making a difference in a business that is going places, apply now! #J-18808-Ljbffr