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- Tasks: Lead editorial strategy and content performance for a new media brand.
- Company: CULTED is a dynamic media brand with over 2 million followers, expanding into global news.
- Benefits: Join a fast-paced team with opportunities for growth and creative freedom.
- Why this job: Be at the forefront of innovative news delivery and cultural influence.
- Qualifications: 5+ years in digital media, strong social media savvy, and management experience required.
- Other info: Full-time role based in the CULTED office, with exciting events and productions.
The predicted salary is between 43200 - 72000 £ per year.
ABOUT CULTED:
Having already successfully launched CULTED as a media brand and gained an audience of 2m+, we are now starting a new venture. We’re going back to our core objectives: Deliver news at the speed of social media, to inform audiences through entertainment. This time, without the limitations of fashion and culture. We will enter the global news landscape through our new media brand, accelerating our audience growth like never before, giving us even more influence. Next will come sports, gaming, travel & more.
We’re now looking for an Editorial Lead to head up this exciting new venture, starting from January 2025.
CORE TASKS AND DUTIES:
- You will report into a strategist whilst still working alongside the CEO to set targets for the editorial team on content performance and channel growth
- Execute market research and ensure we remain ahead of competitors through innovative news content
- Grow an audience and establish / maintain a cultural presence through sharp content
- Manage the activities and processes digital ecosystem including websites, social media and marketing campaigns
- Be responsible for launching and growing on a diverse range of platforms
- Your role will be target based (reach, impressions, audience growth)
- Analyse data traffic and user metrics across all platforms
- Ensure the efficiency and optimisation of the digital ecosystem through SEO, SEM, and SMO
- Ensure the consistency of digital tone and presence
- Work with the marketing and design teams to define strategies and requirements
- You will manage two individuals to begin with but this will expand.
- Develop, produce and ensure the consistency of video and stills franchises across all channels
- You will ensure that we are fast and publish breaking news content
- You will proof check all content that is being published
- Liaise with the agency team to advise on advertorial content ideas and partnerships
- Be responsible for hiring and building out the content team, you will have the support of our operations team.
THE SUCCESSFUL CANDIDATE:
- Has 5+ years of experience in digital media
- Will possess strong awareness of the worlds of news, celebrity, politics and digital media.
- Will have thorough understanding of all current social media platforms, especially of interest to Gen-Z and Gen A such as TikTok and Twitch
- Can evaluate and measure digital data and statistics, create reports, and develop strategy for growth
- Will be an experienced manager
- Has the ability to understand the importance of brand identity
- Has professional approach when dealing with clients, vendors and business partners
- Is able to confidently present under pressure to clients and stakeholders
SKILLS:
- Proven track record in growing social media channels
- Able to work in an extremely fast-paced environment under high pressure
- Strong understanding of digital content
- Outstanding organisational skills
- Able to take initiative and pitch original ideas
- Well developed content marketing skills
- Able to manage multiple projects at once
This role will be based full time from the CULTED office. You will be required to attend productions, events and occasional work trips.
Culted | Editorial Lead employer: Culted
Contact Detail:
Culted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Culted | Editorial Lead
✨Tip Number 1
Familiarize yourself with CULTED's current content and audience engagement strategies. Understanding their unique voice and approach will help you align your vision with theirs, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest trends in digital media, especially those that resonate with Gen-Z and Gen A. Being able to discuss these trends and how they can be leveraged for CULTED will demonstrate your expertise and forward-thinking mindset.
✨Tip Number 3
Prepare to showcase your experience in managing teams and growing social media channels. Highlight specific examples of how you've successfully led projects or initiatives that resulted in measurable growth.
✨Tip Number 4
Think about innovative content ideas that could fit CULTED's brand identity. Presenting original concepts during your discussions will show your creativity and understanding of their mission to deliver news at the speed of social media.
We think you need these skills to ace Culted | Editorial Lead
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to familiarize yourself with CULTED's mission and values. Understand their approach to news and entertainment, especially how they engage with their audience across various platforms.
Tailor Your CV: Highlight your relevant experience in digital media, particularly any roles that involved managing content or growing social media channels. Make sure to showcase your understanding of current trends, especially those appealing to Gen-Z and Gen A.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital media and your vision for CULTED's new venture. Mention specific examples of how you've successfully grown audiences or managed teams in the past.
Showcase Your Skills: Be prepared to discuss your experience with data analysis, SEO, and content marketing strategies. Provide examples of how you've used these skills to achieve measurable results in previous roles.
How to prepare for a job interview at Culted
✨Know Your Audience
Familiarize yourself with CULTED's target audience, especially Gen-Z and Gen A. Understand their interests in news, celebrity culture, and digital media to tailor your responses and demonstrate your awareness of current trends.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with various social media platforms, particularly TikTok and Twitch. Highlight specific examples of how you've successfully grown channels and engaged audiences in the past.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your management style and experiences. Discuss how you motivate teams, handle conflicts, and ensure that everyone is aligned with the editorial vision.
✨Prepare for Data-Driven Discussions
CULTED values data analysis for content performance. Be ready to talk about how you've used metrics to inform your strategies in previous roles, and come prepared with examples of reports or analyses you've created.
