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- Tasks: Manage content for e-commerce and B2B platforms, optimising user journeys and enhancing performance.
- Company: Join AYMES, a dynamic company focused on digital innovation and impactful content delivery.
- Benefits: Enjoy flexible working options and the chance to develop your skills in a supportive environment.
- Why this job: Be at the forefront of digital operations, making a real impact on user experience and engagement.
- Qualifications: Basic web content management experience and understanding of SEO principles are essential.
- Other info: Ideal for those who thrive in a fast-paced, collaborative setting with a can-do attitude.
The predicted salary is between 28800 - 43200 £ per year.
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
- E-commerce Website & Content Management
- Manage product listings, descriptions, pricing updates, and promotions within Shopify.
- Manage content updates, ensuring brand consistency and optimised UX across all digital platforms.
- Implement structured content strategies to improve navigation, user experience, and conversion rates.
- Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Landing Page & UX Optimisation
- Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
- Enhance site structure and user journeys to drive engagement and online sales.
- Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
- SEO & Performance Optimisation
- Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
- Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
- Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
- Digital Project & Agency Coordination
- Support on briefing external agencies.
- Strong project management skills.
- Analytics & Conversion Rate Optimisation
- Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
- Generate reports on content and e-commerce performance, providing data-driven recommendations.
- Create tangible testing plans to test and optimise UX improvements.
Skills & Experience Required:
- Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software.
- Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
- Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
Desirable skills:
- Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
Personal Attributes:
- Highly organised and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.
- Hands-on can-do attitude.
- Commercial mindset.
- Solutions orientated.
- Able to work autonomously.
Digital Content Executive employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Executive
✨Tip Number 1
Familiarise yourself with Shopify and its features, as you'll be managing product listings and content updates. Consider creating a mock e-commerce site to practice your skills in managing product descriptions and optimising user experience.
✨Tip Number 2
Brush up on your SEO knowledge, particularly for e-commerce. Understanding on-page SEO best practices will be crucial, so explore resources or take online courses that focus on keyword optimisation and technical SEO improvements.
✨Tip Number 3
Gain hands-on experience with A/B testing tools. Being able to demonstrate your ability to optimise landing pages and user journeys through data-driven decisions will set you apart from other candidates.
✨Tip Number 4
Showcase your project management skills by discussing any relevant experiences where you've successfully handled multiple projects. Highlight your organisational abilities and how you ensure deadlines are met while maintaining high-quality work.
We think you need these skills to ace Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, e-commerce platforms like Shopify, and any SEO skills. Use keywords from the job description to align your experience with what AYMES is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and your understanding of user experience. Mention specific examples of how you've optimised content or improved user journeys in previous roles.
Showcase Your Skills: In your application, emphasise your project management abilities and any experience with analytics tools. Highlight your attention to detail and problem-solving skills, as these are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your professionalism and attention to detail, which is essential for this position.
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Content Management Skills
Be prepared to discuss your experience with web content management systems like Shopify. Highlight specific examples of how you've managed product listings, descriptions, and promotions, as this will demonstrate your ability to handle the responsibilities of the role.
✨Demonstrate Your Understanding of UX Principles
Since the role involves optimising user journeys, be ready to talk about your knowledge of UI/UX principles. Share examples of landing pages you've developed or improved, and explain how these changes enhanced user engagement and conversion rates.
✨Discuss Your SEO Experience
SEO is crucial for this position, so come equipped with examples of how you've implemented on-page SEO best practices. Discuss your familiarity with keyword optimisation, metadata, and any tools you've used to monitor performance, such as Google Analytics.
✨Highlight Your Project Management Skills
The ability to manage multiple projects is key for this role. Prepare to share instances where you've successfully juggled various tasks and deadlines, showcasing your organisational skills and attention to detail.
