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For Companies At a Glance
- Tasks: Manage client relationships and oversee integrated marketing campaigns.
- Company: Join Carswell Gould, a dynamic marketing agency focused on innovative strategies.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be a trusted advisor, drive client satisfaction, and make an impact in marketing.
- Qualifications: 5 years of experience in account management and strong marketing knowledge required.
- Other info: Ideal for those passionate about marketing and eager to learn in a fast-paced environment.
The predicted salary is between 28800 - 42000 £ per year.
The Account Manager will be responsible for managing client relationships and overseeing the successful implementation of integrated marketing campaigns. This position requires a strategic mindset, excellent communication and leadership skills, and a strong understanding of marketing principles. The Account Manager will collaborate closely with internal teams to ensure client satisfaction, achieve campaign objectives, and drive business growth.
Responsibilities
- Client Relationship Management
- Build and maintain strong relationships with clients, serving as their primary point of contact.
- Understand clients' business objectives, challenges, and industry landscape.
- Proactively identify opportunities to enhance client relationships and provide strategic recommendations.
- Regularly communicate with clients to provide updates, gather feedback, and address any concerns.
- Campaign Strategy and Planning
- Develop strategic marketing plans aligned with clients' objectives and target audience.
- Collaborate with internal teams to develop integrated marketing campaign strategies and tactics.
- Conduct research and analysis to gain insights into clients' markets and competitors.
- Create comprehensive campaign briefs, ensuring clear direction for creative and execution teams.
- Project Management
- Oversee the successful implementation of marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
- Coordinate cross-functional teams (creative, digital, media, etc.) to deliver integrated campaigns.
- Monitor project progress, identify potential issues, and proactively resolve them.
- Conduct regular project status meetings, keeping stakeholders informed and engaged.
- Performance Analysis and Reporting
- Track campaign performance and analyse key metrics to evaluate effectiveness.
- Prepare regular client reports, providing insights and recommendations for optimisation.
- Conduct post-campaign reviews to identify learnings and areas for improvement.
- Present campaign results to clients, highlighting achievements and ROI.
- Business Development
- Identify upselling and cross-selling opportunities within existing client accounts.
- Collaborate with the business development team in new client pitches and proposals.
- Stay updated on industry trends and emerging marketing technologies.
- Contribute to the development of case studies and thought leadership content.
Requirements
- 5 years of proven experience as an Account Manager or similar role within an integrated marketing agency.
- Strong understanding of marketing principles and experience in developing marketing strategies.
- Excellent communication, negotiation, and presentation skills.
- Strong project management and organisational abilities.
- Ability to build and maintain client relationships, demonstrating exceptional client service.
- Proficiency in Microsoft Office Suite and project management tools.
- Familiarity with digital marketing platforms and analytics tools.
- Analytical mindset and ability to derive actionable insights from data.
- Ability to work effectively in a fast-paced, deadline-driven environment.
Objectives
- Build strong client relationships, becoming a trusted advisor and driving client satisfaction and retention.
- Successfully manage and execute integrated marketing campaigns, achieving client objectives and KPIs.
- Meet or exceed revenue and profitability targets for assigned client accounts.
- Continuously improve campaign performance through data-driven insights and optimisation strategies.
- Expand existing client accounts by identifying upselling and cross-selling opportunities.
- Collaborate effectively with internal teams, fostering a positive and collaborative working environment.
- Stay updated on industry trends, emerging technologies, and marketing best practices.
- Contribute to the agency's growth and reputation by actively participating in new business initiatives and industry events.
Contact Detail:
Carswell Gould Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Account Manager
✨Tip Number 1
Familiarise yourself with the latest marketing trends and technologies. This will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the marketing field, especially those who work at integrated marketing agencies. Attend industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in client relationship management and how you contributed to achieving campaign objectives.
✨Tip Number 4
Research Carswell Gould and their recent projects. Understanding their client base and marketing strategies will allow you to tailor your discussions and show genuine interest in their work.
We think you need these skills to ace Marketing Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of client relationship management and campaign strategy. Include specific examples of how you've successfully managed campaigns in the past.
Showcase Your Skills: Emphasise your communication, negotiation, and project management skills in your application. Provide concrete examples of how you've used these skills to achieve client satisfaction and drive business growth.
Highlight Industry Knowledge: Demonstrate your familiarity with current marketing trends and technologies. Mention any relevant tools or platforms you’ve worked with, as this shows you’re up-to-date and ready to contribute.
How to prepare for a job interview at Carswell Gould
✨Know Your Clients
Before the interview, research the company’s clients and their industries. Understanding their business objectives and challenges will help you demonstrate your ability to build strong client relationships and provide strategic recommendations.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed in the past. Be ready to discuss your role, the strategies you implemented, and the results achieved, as this will highlight your project management skills and understanding of marketing principles.
✨Demonstrate Communication Skills
As an Account Manager, excellent communication is key. Practice articulating your thoughts clearly and confidently. You might even want to prepare a brief presentation on a past campaign to showcase your presentation skills during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and future goals. This shows your genuine interest in the role and helps you assess how you can contribute to their success.
